Wakanow Group Goes Purple, Offering Special Discounts for IWD

Wakanow, Africa’s leading travel technology company, has announced support for International Women’s Day (IWD) 2024 by adopting the iconic colour purple across its digital channels. In a bold statement of solidarity, Wakanow’s website banner and logo will turn purple from 12:00 AM on Friday, March 8th, aligning with the global celebration of women’s achievements and progress.
 
According to a statement released to the media, women leading Wakanow’s regional and country markets affirmed Wakanow’s commitment to inspiring inclusion.  The CEO, Wakanow Nigeria, Adenike Macaulay emphasised the importance of recognising and empowering women.
“As we celebrate International Women’s Day, Wakanow proudly stands with women worldwide, embracing the spirit of inclusion and diversity,” she said”
 
She stated further that inclusion is part of the Wakanow culture, and that the company is proud to turn its website and logo into purple: “By going purple, we symbolize our commitment to driving positive change and fostering an environment where all women can thrive”, Adenike stated.
 
In addition to its visual tribute, Wakanow will be offering exclusive discounts to women who purchase Wakanow products between March 8th and March 15th. This special offer is a token of appreciation for the invaluable contributions of women to society and the economy.
 
On her part, the CEO of Wakanow for the Rest of West Africa, Sodie Osei-Bonsu, said, “As a women-friendly organisation, Wakanow is dedicated to empowering women and promoting inclusion at all levels.
We believe in creating opportunities for women to succeed, both within our company and in the communities we serve.”
 
The Country Manager, Wakanow UK, Adebola Sogeyinbo-Koya, added, “In the UK, inclusion means embracing diversity and ensuring that every voice is heard. Wakanow UK is proud to champion inclusivity, reflecting the vibrant and multicultural society we serve.”
 
Wakanow’s commitment to women’s empowerment extends beyond discounts, with ongoing initiatives to support women’s entrepreneurship and leadership. The company has a strong track record of empowering women through programs like the affiliate training program, providing women with the skills and resources they need to succeed in the travel industry and beyond.