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Empowering Women: Enclozure Thrillz CEO Shares Insights into Inclusive Design and Fashion Innovation
Enclozure Thrillz is a globally recognized contemporary brand, specializing in women’s fashion. The brand prides itself on being an all-inclusive brand, catering to the diverse styles and preferences of every woman. It’s exquisite contemporary outfits are meticulously crafted to perfection, aiming to elevate different styles and instill confidence in every wearer.
At Enclozure, the mission is clear: to design unique contemporary pieces that transcend trends and empower women to feel beautiful and self-assured as designs are infused with vibrant and captivating colors, ensuring each piece exudes timeless elegance and allure. On how inclusivity in its designs is ensured, Joan Tulagha, Creative Director at Enclozure expresses that, “We are a brand with a desire to make women confident as inclusivity is key in our designs. We offer diverse range of sizes to accommodate different body types using models of different body shape. Our designs are adaptive to women with disabilities as it has adjustable features. As a brand we collaborate with women from different backgrounds to understand their preferences and needs offering a variety of styles and trends to appeal to different tastes and preferences among.”
Driven by it’s commitment to quality and affordability, the brand strive to create functional and enduring pieces using the finest fabrics, making luxury accessible to all. As the world becomes increasingly interconnected, they aspire to redefine fashion by offering stylish and distinctive designs that allow women to express themselves with grace and sophistication every day. Joan adds that, “Our mission is to create timeless and functional pieces, made with the best quality fabrics for affordable prices. The vision is to continuously push boundaries and pioneer new trends, to also inspire and empower individuals to express themselves through our unique designs and imaginative fashion choices.”
The brand leverages on collaboration as it enables flexibility and a work relationship with designers, influencers, and other brands to infuse fresh perspectives and reach a new audience. With the launching of a new collection in March (The Enclozure Woman 1.0) and in April (The Enclozure Woman 2.0) the brand remains focused on high quality without compromise.
On how the brand defines success in the fashion industry, the Creative Director notes, “Success can be measured by the level of brand awareness, perception, and loyalty among consumers. A successful fashion brand is often synonymous with prestige, authenticity, and desirability. However, to achieve success is a combination of financial performance, brand recognition, innovation, social impact, customer satisfaction, and industry recognition often serves as a comprehensive measure of success in the fashion industry.”