Meta, Pulse NG Unveil ‘Creators of Tomorrow’ Campaign in Nigeria

Meta and Pulse Nigeria have announced the launch of ‘Creators of Tomorrow,’ a campaign that spotlights five emerging creators in Nigeria who are turning what they love into what they do and sparking a new wave of creativity/community on Instagram.

A statement yesterday, explained that the spotlighted creators represents various creative industries, including lifestyle, comedy, dance and art.

It noted that their inspirational journeys would be amplified through the strategic collaboration with Pulse, providing a platform to showcase their creative journey and inspiring a fresh movement of creative content online.

Corporate Communications Manager for Sub-Saharan Africa, Oluwasola Obagbemi, said, “At Meta, we are thrilled to spotlight these creators who are using Instagram to express themselves in new ways, build community and bring people closer to the things they love,” while commenting on the launch of the campaign.

“Every day, we are inspired by the level of creativity and talent in Nigeria and across Africa who are innovating using Reels and short-form video content formats, as well as those leveraging and exploring new content formats.

“We are committed to helping them grow their audience and are excited to work closely with these creators as they unlock fresh content and new possibilities for the future,” she added.

The spotlighted Creators of Tomorrow included Isaac Olayiwola (Layi Wasabi), an award-winning content creator, comedian and influencer; Tobe Ugeh (Tobeszn), a young fashion and lifestyle creator and influencer making a statement with his creative flair and infectious energy; Ifeoluwa Afolabi (Iphe), a vibrant content creator with energy and passion for creativity; Rodney Odinakachi (Rodney), an award-winning multi-talented Nigerian entertainer, and Love Pever, a captivating dancer and choreographer, who has gathered a loyal following with her infectious dance styles.

Speaking on the collaboration with Meta, Managing Director, Pulse Nigeria, Fiona Weeks, stated, “Over the years, Pulse Nigeria has established a commitment to creative collaboration. Through our platforms and events, we’re always seeking out and supporting local creativity.

“This collaboration with Meta provides just such an opportunity. We’re excited to herald the creators of tomorrow and help shine the light on Nigeria’s emerging creative talent to our extensive digital audience across Nigeria.”

African creators continue to use Meta’s technologies and apps, Facebook and Instagram, to express themselves and tell the African story to Africans and people from across the world.