New Year Mega Lottery Unveiled  as Nationwide League Title Sponsor

Olawale Ajimotokanin Abuja

The Nationwide League One (NLO), yesterday announced New Year Mega Lottery (NYML)one of Nigeria’s lottery companies as the NLO official title sponsor.

The announcement was made at a special signing and unveiling ceremony held in Abuja.

The sponsorship deal between New Year Mega Lottery and NLO is a four-year agreement worth N964 million.

The collaboration between the NLO and New Year Mega Lottery is intended to effectively promote and elevate the status of grassroots football in the country, aiming to establish it as a prominent Nigerian spectacle and one of the most flourishing and appealing leagues on the continent.

The Head of Corporate Communications, New Year Mega Lottery, Ms Obiorah Emmanuel, said they were thrilled to enter into the sponsorship with NLO and engage a large audience through their brand.

“Through the collaboration, we are really so excited to connect with the future generation of footballers at the grassroots level  across Nigeria and help them grow. The company’s strong commitment to nurturing and empowering talents, fostering opportunities and gratifying fans within its market are among the primary motivations for aligning with the NLO,” Emmanuel said.

The NLO Chairman, Hon Silas Agara, commended New Year Mega Lottery for coming on board as the title sponsor.

“On behalf of the board members and stakeholders of the NLO, l wish to officially welcome you to join us. We are truly delighted to have New Year Mega Lottery come on board as our title sponsor,” Agara, the former deputy governor of Nasarawa State said, adding the  sponsorship recognised NLO not just as a football body but also as also acknowledged their position as the league with biggest football talent base in Africa.

By sponsoring the NLO until 2027, New Year Mega Lottery is building on its rich history as a front line provider of jobs and empowerment through sports and education in Nigeria.