As Wema Bank Celebrates International Women’s Day
Azuka Ogujiuba
International Women’s Day (IWD) is widely celebrated because it’s a day set aside for the celebration of women and the promotion of gender equality. Efforts made in celebration of this special day serves to empower more women for greater exploits.
Wema Bank recently celebrated the International Women’s Day 2024. The central idea was to inspire inclusion. Though Wema Bank has amassed a commendable track record of supporting women, actively promoting gender inclusion and standing undefeated as the unfailing partner for women, the bank still went a few steps further by launching a week-long campaign to promote the global International Women’s Day 2024 theme, “Inspire Inclusion” and the bank’s International Women’s Day 2024 topic, ‘EmpowHERment Through Finance.’ It is important to establish that this is not a way of canvassing for week-long celebrations for women. The point of significance here is the impact of these activities on the ultimate goal—inspiring inclusion, empowering women and bridging the gap in gender equality.
It is quite commendable that Wema Bank was intentional in extending this International Women’s Day celebration beyond customers, to its female employees. Another testament to the bank’s drive for maintaining excellent internal-external synergy is the Wema Bank He For She Award.
Wema Bank launched the award going ahead of its newly introduced SHE EMPOWERS HER Award, to celebrate men within the bank who have been instrumental in inspiring inclusion, creating viable opportunities for women and actively promoting gender inclusion. Through this award, the bank recognised and awarded five male employees that actively inspire inclusion, thereby charging other men to join the fight against inequality and make individual contributions to building a more inclusive world for all.
With brands like Wema Bank raising the bar and resetting the standards, especially in terms of gender equality, more societal impact is sure to follow not just from this bank, but from other brands across diverse fields.
The journey to gender equality and inclusion is a continuous one that requires lifelong dedication — one that Wema Bank has demonstrated. The bank has shown that much more is achievable when brands pull their weight and now, the onus is on other brands to level up their efforts, meet or beat the standards that Wema Bank has set in order to become agents of positive change to take women, our country and our world to unbelievable heights of success.
