DJ Virall’s Unforgettable Journey: From Coke Studio Ambassador to Academic Luminary

Folalumi Alaran in Abuja

In the dynamic realm of entertainment and academia, James Chike Nwankwo, famously known as DJ Virall, emerges as a trailblazer from Anambra State, Nigeria. Not just confined to the dance floor, his influence spans research, philanthropy, and a unique journey that intertwines the vibrant worlds of music and education.

Recounting the year 2016, DJ Virall embarked on a remarkable journey as the official DJ for Team 01 during Coke Studio Africa Season 8. The mission? To visit government and private-owned secondary schools, bringing quality sound, a mobile stage, dancers, and, of course, ice-chilled Coca-Cola. As a brand ambassador, Virall pledged allegiance to the refreshing beverage, a commitment that defined his presence at work throughout the two-year venture.

Beyond the glitz and glamour, this Coke Studio venture proved to be a catalyst for discovering hidden talents within schools. DJ Virall vividly recalls encountering a young rap prodigy named Jubez. Motivated, guided, and connected, Jubez found himself linked with none other than Burna Boy. The impact of such link-ups resonated far beyond the event, shaping the trajectory of budding talents.

DJ Virall’s journey extends far beyond the beats. Hailing from Orumba North LGA, this seasoned DJ and MC is also a dedicated PhD. student. His academic prowess shines through published articles, with a standout piece analyzing the impact of Industry 4.0 on Africa, Eastern Europe, and the US. The fusion of music and research showcases Virall’s diversity and commitment to excellence.

With a massive following of 17,000 across Instagram, Facebook, and Threads, DJ Virall’s digital footprint is more than just a testament to his popularity. These platforms serve as hubs for empowerment and community building, highlighting his influence in both academic and entertainment circles. Borders are no boundaries for Virall’s impact as he seamlessly connects with a diverse audience.

The Coke Studio experience was a lesson in multitasking for Virall, who not only served as the official DJ but also took on the role of an assistant supervisor. Working alongside industry professionals like Sucre and Bouazizi, he was instrumental in driving around the island, inviting celebrities like Falz, Ycee, and Waje to exclusive dinners. His journey also included being the official DJ for university tours in southwest Ibadan, a testament to his versatility and dedication.

In the grand symphony of DJ Virall’s life, each note played signifies not just musical prowess but a harmonious blend of academia, philanthropy, and an unwavering commitment to nurturing emerging talents. From the Coke Studio stages to the academic corridors, DJ Virall continues to leave an indelible mark on diverse audiences worldwide.