Deji & Kola, Iconic Nigerian Fashion Brand, Opens Inaugural Store in United Kingdom
Fadekemi Ajakaiye
An iconic Nigerian fashion brand, Deji & Kola has announced the grand opening of its inaugural store in the United Kingdom, marking a monumental stride in its global expansion journey. Established in 2017 by visionary brothers, Deji & Kola Olabintan, the brand’s foray into the UK market signifies a pivotal moment in its pursuit of creative excellence and international acclaim.
In a statement released by Kolapo Olabintan, the Creative Lead & Co-founder of Deji & Kola, he expressed profound enthusiasm for this groundbreaking endeavor. “The opening of our first store in the UK epitomizes our unwavering commitment to creativity, culture, and customer satisfaction as we embark on this exhilarating journey,” remarked Olabintan.
Situated at the prestigious St. Georges Shopping Center in Gravesend, Kent, the 1162.5 sq ft boutique serves as a beacon of sartorial elegance and cultural enrichment. This strategic location, nestled 46 miles away from London, the global epicenter of fashion, presents an ideal milieu for Deji & Kola to test the waters of international expansion.
“The selection of Kent for our maiden UK outlet is deliberate,” explained Kolapo Olabintan. “With its vibrant blend of culture, style, and diversity, Kent offers a fertile ground for our brand to explore the dynamics of scaling globally. Our venture into the UK market follows the successful establishment of our flagship store in Calgary, Canada, in May 2023.”
Elevating the significance of this milestone is the profound connection Deji & Kola shares with its international clientele, with over 50% of its patrons hailing from the US, Canada, and the UK. Notably, the burgeoning Nigerian diaspora in the UK, exceeding 200,000 individuals according to recent census data, underscores the strategic importance of this expansion. By catering to the needs of this demographic while captivating a broader audience, Deji & Kola aims to redefine the landscape of culturally resonant fashion experiences.
The unveiling of the new collection, aptly titled ‘Sundown on Mars,’ epitomizes the fusion of earthly elegance and the enigmatic allure of the Red Planet. Inspired by a Sci-fi metaphor, this collection promises to captivate fashion enthusiasts with its innovative designs and captivating narratives.
To celebrate this momentous occasion, Deji & Kola UK cordially invites customers to an exclusive preview of its collection at the Kent store on March 23, 2023, commencing at 10:00 AM. Attendees will have the unique opportunity to engage with the brand, explore the curated clothing range, and immerse themselves in a community-centric fashion showcase.
