BetKing, Carven Gaming Partner on ‘Play with Heart’ Campaign

Gaming platform BetKing and leading entertainment platform Carven Gaming have announced an exciting brand partnership. The BetKing Gamers Series campaign, with its tagline “Play with Heart,” is set to introduce an extraordinary fusion of state-of-the-art technology and thrilling gameplay, surpassing conventional gaming experiences. This innovative initiative aims to reshape the gaming landscape for enthusiasts in Nigeria.

The BetKing Gamers Series caters to a diverse audience, including adult gamers seeking immersive experiences, professional players, aspiring gamers striving for mastery, enthusiastic spectators, and tech-savvy consumers interested in the latest gaming trends.

The first in this sequence of the BetKing Gamers Series, themed ‘Beyond the Podiums’, will feature a double-elimination tournament culminating in a grand finale themed ‘The Clash of Consoles’. Highlights of the tournament include a console Clash Royale, where PS5 and Xbox players will go head-to-head to play FIFA and NBA 2K. Side games like Mario Kart and G7 will offer additional excitement and challenges.

Speaking about the launch, Oludare Kafar, Head of BTL Marketing of BetKing Nigeria, said, “The BetKing Gamers Series symbolises our relentless pursuit of excellence and innovation. We are not just transforming the gaming landscape. We are instilling a culture of passion and dedication that aligns with our core values.”

Kafar added that their “foremost goal is to curate an exceptional experience” that prioritises the safety and well-being of all participants and promotes responsible gaming practices. 

“By setting this new benchmark in the gaming industry, we are not just redefining the gaming experience; we are shaping its future,” he stressed.

Also, commenting on the deal, Head of Partnerships Damilola Pedro stated that partnering BetKing for the gamer series epitomises Carven’s commitment to elevating both gaming and lifestyle experiences by blending innovation with a dedication to responsible gaming. 

Pedro also mentioned that “we are crafting an unparalleled platform that redefines the esports landscape. Empowering players to thrive in a safe and exhilarating environment.”

To kick off the BetKing Gamers Series, an esports boot camp was held online on March 22nd, 2024. The boot camp was an interactive workshop where professional gamers were featured in Q&A sessions and live-streamed gameplay sessions to provide participants with valuable insights and guidance on improving their gaming performance.

As a core value at BetKing, responsible gaming is integral to the BetKing Gamers Series. BetKing has spearheaded campaigns such as ‘Kings Know When to Stop’ and partnered with organisations like Gamble Alert to promote responsible gambling practices. Through initiatives such as these, BetKing remains committed to ensuring that participants enjoy the tournament in a safe and responsible manner.

The Clash of Consoles tournament will take place later this month. Gamers and spectators are invited to be a part of this unforgettable gaming experience powered by BetKing.