Maiden AIT Music Plus Festival Holds April
Ferdinand Ekechukwu
Emrose Adinoyi Productions in collaboration with African Independent Television (AIT) has concluded arrangements to host the maiden edition of the AIT Music Plus Festival at the Good Beach Victoria Island, Lagos on April 11, 2024.
The much talked about festival, which is slated to start by 12 noon, will be televised live on AIT network, AIT cloud TV and HitList ‘n Cruzin YouTube Channel.
Speaking on preparations for the Festival, Executive Producer Emrose, Mursty Adinoyi, disclosed that the security at the event would be topnotch as the Commissioner of Police, Lagos State has approved security during the event, adding that the Lagos State Ministry of health would also be on standby to attend to health issues in the event of any emergency.
The world class event, he said, was another avenue not only to discover talent but also give upcoming artists an opportunity to showcase their God given talents while also celebrating some notable music icons. He stated that the AIT Music Plus Festival would be an all genre Music Festival for the millennials and Gen Zs who are its target demographic
According to Adinoyi, artists expected to thrill music lovers at the Good Beach venue of the Festival includes Wande Coal, Ruger, Magnito, Guchi, Eltee Skhillz and Qing Madi. Others are: DJ Picasso, DJ Nana, Hypeman Best DJ Spin, DJ Kentro, DJ Flex, DJ Hypeman Sanni, Special Stanley, and Excel Xix Hypeman.
Speaking on the festival, the Executive Producer stated that the aim of the carnival is to connect brands to the youth, expand content strategically, boost its popularity among the new generation, reach more customers and improve acceptance for more visibility.
He hinted that the show which will envision a live network party with over 5,000 people at the venue and over 40 million viewers live on AIT network, AIT cloud TV, HitList ‘n Cruzin YouTube Channel to build a bigger and wider range of influence.
The goal of AIT Music Plus Festival, Adinoyi stressed, is to promote collaboration among young people while celebrating the evolving Nigerian music/culture, create viable opportunities for brands to reach more prospects, engage with and convert prospects to actual customers, create brand loyalty as well as improving return on investment.
Emrose Productions assured prospective revelers that the carnival will be a success. While disclosing Guinness Nigeria the official sponsor of the Festival, and the Lagos State Signage and Advertisement Agency (LASAA), as one of the partners.
