Toyota By CFAO MD: How Nigerian Market Received Us

The Managing Director of Toyota By CFAO, Mr. Boye Ajayi, has stated that the company’s acceptability is facilitated by the pedigree of CFAO’s over 120 years presence in Nigeria, as well as the quality of products its markets among others. He speaks with Bennett Oghifo on other issues like customer service, relationship with Toyota Tsusho Corporation, among others in an interactive session with journalists in Lagos

Toyota By CFAO is recognized as the second official distributor of Toyota in Nigeria. Could you elaborate on the significance of this distinction and how it sets you apart from other dealerships in the region?

Our designation as an official distributor stems from our partnership with the CFAO group, a subsidiary of Toyota Tsusho Corporation. This affiliation grants us rights to distribute, sell, maintain, and repair Toyota authorized products in Nigeria. Furthermore, we have the authority to appoint agents, service centers and dealers to join our expansive distribution network. This association is significant as the CFAO group boasts the largest automotive distribution network across the continent. Notably, we play a pivotal role as a primary distributor of Toyota in 37 countries, highlighting our prominence and extensive presence in the region.

Can you provide an overview of Toyota by CFAO’s journey since its establishment? What milestones or achievements have you reached thus far?

From April 2023 till now, Toyota by CFAO has undergone a remarkable journey marked by notable achievements. We have successfully built a proficient team comprising skilled aftersales technicians, professional sales executives, and dedicated customer care personnel, all geared towards ensuring a seamless and redefined Toyota experience in Nigeria. Our milestones include significant market penetration for a newcomer, active customer engagement, and enhanced operational efficiency. Throughout this journey, our unwavering commitment to delivering exceptional service and cultivating enduring customer relationships has been a driving force behind our success.

In terms of market acceptance, can you share insights into how Toyota by CFAO has been received by the Nigerian market? What steps have been taken to ensure a positive reception?

Toyota By CFAO Nigeria has been warmly embraced in the Nigerian market, leveraging the longstanding presence of CFAO in the country and the trusted reputation of Toyota globally. However, the company hasn’t rested solely on these laurels; it has actively pursued strategies to ensure a positive reception. Emphasizing exemplary service and customer satisfaction, Toyota by CFAO Nigeria goes beyond mere sales to deliver tailored solutions that meet each customer’s unique needs. With direct access to Toyota and CFAO platforms Toyota By CFAO Nigeria can tap into a diverse inventory of vehicles and offer customized solutions to Nigerian customers. We are able to respond swiftly to requests for specific models, ensuring a seamless and satisfying customer experience. These efforts underscore Toyota by CFAO Nigeria’s commitment to excellence and its dedication to meeting the evolving needs of the Nigerian market.

Could you detail the range of models that Toyota by CFAO offers in both the Passenger and Commercial vehicle segments? How do these offerings cater to the diverse needs of your customers?

We provide what Toyota Motor Corporation has designed specifically for the Nigerian market as a distributor. To meet the diverse needs of our clientele, we offer an extensive selection of cars that includes city, sedan, family, SUV Crossover, 4×4, pickup, bus, and light commercial models. We guarantee that there is a Toyota car for every lifestyle, and business need with our selection, which includes the newest models renowned for their safety, fuel economy, and cutting-edge technology.

With CFAO’s nationwide network, how does this extensive reach benefit Toyota by CFAO’s customers in terms of accessibility, service, and support?

The expansive nationwide network of CFAO is a key asset that significantly enhances the overall customer experience for Toyota by CFAO. As we continue to build our network by leveraging existing CFAO dealerships in major hubs such as Lagos, Abuja, and Port Harcourt, along with the appointment of authorized service centers and dealers offering 2S & 3S (Sales, Service, and Spare Parts), several advantages emerge in terms of accessibility, service, and support for our valued customers.

What is the after-sales experience like for customers at Toyota by CFAO? Do you provide genuine Toyota spare parts and what measures are in place to ensure high-quality service?

At Toyota by CFAO, our after-sales experience is characterized by high-quality service, prompt turnaround times, and an overall commitment to customer satisfaction. We proudly offer genuine Toyota spare parts and employ skilled technicians specifically trained by the manufacturer to maintain and repair Toyota vehicles, ensuring the longevity and performance of our customers’ cars.

When a customer visits a Toyota by CFAO after-sales facility, what should they expect in terms of service quality, turnaround time, and overall experience?

Customers visiting a Toyota by CFAO after-sales facility can expect top-notch service quality, quick turnaround times, and an overall positive experience. Our dedicated team is committed to providing efficient and reliable service, ensuring that customers leave our facilities satisfied with the level of care and attention their vehicles receive.

Are the technicians at Toyota by CFAO specifically trained for the Toyota brand? How does this specialized training contribute to the quality of service provided?

Our technicians undergo specialized training focused on the intricacies of the Toyota brand. This expertise contributes significantly to the quality of service we provide, as our team is well-equipped to handle the unique specifications of Toyota vehicles, ensuring precision and reliability in every repair and maintenance service.

Could you outline the warranty offerings that Toyota by CFAO provides to its customers? How does this demonstrate your commitment to customer satisfaction and product reliability?

Toyota By CFAO is dedicated to customer satisfaction and product reliability. Our vehicle offerings are backed up with a 3-year warranty, which can be extended for up to 7 years showcasing our confidence in the durability and performance of Toyota vehicles. This commitment reflects our dedication to ensuring that our customers experience peace of mind and value in their vehicle ownership.

What are the unique value propositions that Toyota by CFAO brings to the market, distinguishing it from other dealerships in terms of service delivery, customer support, and overall customer experience?

Toyota by CFAO stands out for its dedication to customers exceptional service, and surpassing expectations. Our emphasis on quality, reliability and innovation distinguishes us, providing customers with a memorable experience. One way we do this is through trade-in options.

Can you provide an update on the status of Toyota by CFAO’s partnership with Toyota TSUSHO? How does this collaboration contribute to the overall strength and credibility of your operations?

Our partnership with Toyota Tsusho Corporation remains strong and vibrant. This collaboration is integral to our operations, providing us with access to the latest technologies, product updates, and ensuring that we align with Toyota’s global standards. This partnership reinforces the credibility of Toyota by CFAO as a reliable source for genuine Toyota products and services.

Does Toyota by CFAO offer financing packages to customers? How does this additional service contribute to making Toyota vehicles more accessible to a wider range of customers?

Yes, Toyota by CFAO extends financing packages to customers through the corporate lease option provided by Loxea by CFAO. This financing package not only provides flexibility in payment structures but also aligns with the diverse financial needs of our customers, making high-quality and reliable Toyota vehicles within reach for a wider audience. As a result, this service enhances affordability, promotes widespread vehicle ownership, and contributes to a more inclusive automotive experience for our valued customers.

Looking ahead, where do you envision Toyota by CFAO after one year, particularly in terms of market share and impact on the automotive industry in Nigeria?

Looking ahead, we envision Toyota by CFAO as a key player in the Nigerian automotive industry. Our goal is to not only increase our market share but also to contribute significantly to the growth and development of the industry. We aim to continue providing exceptional value to our customers, setting new standards for service, support, and overall customer experience.