Titus Sardine Enters into Strategic Partnership with Ex-BBN Housemate, Cee-C

Mary Nnah

Titus Sardine, Nigeria’s leading canned fish in oil brand, has entered into a strategic partnership with Cynthia Nwadiora, popularly known as Cee-C, an ex-Big Brother Naija housemate, to serve as its brand ambassador.

 The objective of the collaboration is to leverage Cee-C’s influence and reach to connect with a larger audience and reinforce Titus Sardine’s commitment to quality and excellence.

Cee-C is widely recognised for her charisma, confidence, and strong personality, making her a perfect fit for the Titus Sardine brand.

Her large and engaged fan base brings a fresh and dynamic energy that aligns seamlessly with the brand’s values. The partnership involves Cee-C’s involvement in various promotional activities, including advertising campaigns, social media engagement, and public appearances for the brand.

The Brand Manager of Titus Sardine, Chukwuebuka Jacob, expressed enthusiasm about working with Cee-C, citing her influence and appeal as key factors in the partnership.

 He emphasised the brand’s commitment to continuous innovation and customer satisfaction, with Cee-C playing a pivotal role in driving brand awareness and loyalty.

With Cee-C on board as its brand ambassador, Titus Sardine said it aims to strengthen its position in the market and connect with consumers on a deeper level.

“The partnership is expected to increase the brand’s visibility and awareness while also enhancing its reputation for quality and excellence,” it said.