Big Brother Naija Star joins VR 1820, Mood, Amaro Montenegro as Brand Ambassador

Fidossi Wines & Spirits (FWS), a leading distributor of Italian wines and spirits brands in Nigeria, has signed former Big Brother Naija housemate Lucy Edet Essien as its brand ambassador. The Big Brother Naija star is expected to leverage her rising profile to lead the market penetration drive of FWS’s top brands comprising Vecchia Romagna (VR) 1820, MOOD Luminous Italian Champagne, and Amaro Montenegro Bitters.

Lucy Edet featured on the Big Brother Naija 2020 edition and returned as part of the recent All-Star edition of the show. She currently commands a huge following online and has earned wider acclaim for her exploits on social media where she shares opinions on trendy issues.

Speaking about her ambassadorship roles, Lucy said, “I am delighted to be a part of the FWS brand family. We share a fit. VR 1820, MOOD Luminous Italian Champagne, and Amaro Montenegro are Premium quality brands associated with class. For wine and spirits aficionados there are hardly any better options out there.”

“As part of my engagement with the brand, I will be involved in meet & greets across popular retails. I will be visiting high volume consumption points across events and clubs to engage with fans and consumers. It’s going to be an interesting experience. Fans should look out for VR 1820, MOOD Luminous Italian Champagne, and Amaro Montenegro Bitters.”

Fidelis Egbochie, the Chief Executive Officer of Fidossi Wines & Spirits, said in a statement released to announce the new ambassador’s engagement, “We are glad to have Lucy Edet on board the FWS clan. She has created an impressive persona across channels for herself since she hit the limelight in 2020. Her commitment to quality engagement across platforms resonates with our brand.”

He explained that the wine and spirits market in Nigeria has been experiencing significant growth in recent years as consumers continue to show interest in the product category, particularly premium and imported brands.

“Considering the penchant for premium quality wine and spirit brands among consumers, Fidossi Wines & Spirits continuously combs the best vines and wineries around the world to ensure the best-in-class products are made available across retail shelves and occasions. VR 1820, MOOD Luminous Italian Champagne and Amaro Montenegro Bitters are drawing preference because they appeal to the trendy taste of the Nigerian upscale consumers,” he added.