Chivita|Hollandia Reaffirms Commitment to Rewarding Customers

Gilbert Ekugbe

One of the leading fruit juice and value-added dairy manufacturers in Nigeria, Chivita|Hollandia (CHI Limited) has restated its commitment to rewarding the exceptional contribution of its distributors and wholesalers.

The move according to the company is a clear demonstration to acknowledge the critical role distributors and wholesalers play in the success and business goals of Chivita|Hollandia.

At its 2024 distributor conference with the theme, “Break boundaries exceed expectations,” which served as a platform to recognize and reward the exceptional contribution of the distributors and wholesalers who play a critical role in success and business goals for the year, the Managing Director, Chivita|Hollandia (CHI Limited), Eelco Weber, stated that the company’s success story is incomplete without the strong partnerships it has built with trade partners. 

“Today, we celebrate not only the achievements, but the collaborative spirit that has made our growth possible,” he said.

Also speaking, the Chief Commercial Officer, Chivita|Hollandia (CHI Limited), Bola Arotiowa, in his statement revealed that, the event which was first of its kind will continue to be an annual meeting to enable the company work more closely with its distributors, share insights and action points, help the trade partners familiarise themselves with the company’s goals and objectives for each year, and serve as a driver for mutual success.

On her part, the Chief Executive Officer of Smabirm Nigeria Limited, Hajiya Bilikisu Saida, who won the outstanding distributor of the year in North 1 region, and got a reward of two million Naira worth of Chivita|Hollandia (CHI Limited) products expressed delight at the company’s recognition and stated that the awards served as a way to inspire distributors to do more and put in more effort, which in turn would help both the distributors and the company to grow.