MTV Base Partners Koso, Martell on 2024 club Activations kickoff

MTV Base has announced the first edition of the Club MTV Base event series for 2024 in collaboration with Koso, an online gaming platform and Martell, a premium cognac brand. Club MTV Base is a nightlife experiential event that takes tour of Clubs across the country. With its first activation scheduled for Friday, April 12, 2024, at the Cosa Nostra Patron in Victoria Island, Lagos, this event promises to provide an unforgettable night experience for all attendees.

Headlining the event are some of the industry’s biggest stars, including DJ Neptune, MAGNITO, Savage & Kashcoming. It would be a night of smash hits and the best Afrobeats music. Attendees can expect a captivating atmosphere where they can party alongside fellow music lovers and fans.

Speaking on this exciting collaboration, Busola Komolafe, Senior Channels Manager, Paramount Africa, said, “We’re thrilled to partner with Koso to continue our Club MTV Base event series for 2024. This follows our successful partnership in 2023 with two Club MTV Base activations in December. As a youth brand deeply rooted in African pop culture, we aim to deliver an unrivaled nightlife experience that seamlessly combines MTV Base’s entertainment expertise with Koso. Together, we’ll celebrate the hottest music, the coolest vibes, and the undeniable energy of young Nigerians.”

Chris Awa, Head, Partnerships and Operations at Koso added, “Koso is proud to be part of this collaboration with MTV Base. We are excited to amplify the energy of Club MTV Base and create unforgettable experiences that celebrate music, creativity, and the vibrant energy of Naija’s youth.”

Club MTV Base 2024 is set to reignite nightlife adventures, promising a fascinating experience of chart-topping Afrobeats music and entertainment like never before.

Weighing in on its partnership, IK Agu, Commercial Director, Pernod Ricard Nigeria; producers of Martell, stated that “Martell as an enabler of night life and the brand for the discerning, is excited at the opportunity to connect with our consumers through music, fun and excitement at the Club MTV Base activation event. We promise to liven up the night with flavours and cocktails of premium Martell.”

Viewers can join the show at Cosa Nostra Patron in Victoria Island, Lagos, this Friday, 12 April, as it unlocks an exciting Club experience from 10pm. The conversation can also be followed on Club MTV Base activations across all social platforms.