New NiMRA President Pledges Marketing Research Growth

Newly elected President of the Nigerian Marketing Research Association (NiMRA), Seyi Adeoye has pledged commitment to fostering the progress and growth of the marketing research industry.

Adeoye, also the CEO of Pierrine Consulting, who was outlining his agenda after his election, said his vision for the organization would revolve around the core principles of Reimagine, Engage and Grow.

According to him, “My key objectives include establishing robust structures, defining clear value propositions for stakeholders, and enhancing the visibility and attractiveness of NiMRA to grow the talent pool within the industry.”

Spearheading NiMRA, Adeoye declared he has the clear agenda aimed at future-proofing the association and elevating its impact on the Nigerian market, with a strong focus on driving growth and transformation and pioneer innovative solutions that shape the present and future of business and society of the marketing research industry.

Just as Adeoye was elected President, one of the Lead consultants at Pierrine Consulting, Victor Onofomi was also elected as Financial Secretary of NiMRA; further highlighting Pierrine’s commitment to leading innovation in the industry.