Bruhm Recommits to Nigeria, Unveils New Line of Products 

Gilbert Ekugbe

Bruhm Global has launched its latest line in home appliances, Bruhm Black into the Nigerian market, noting that the move was aimed at meeting the ever-growing needs of Nigerian consumers in the lifestyle and luxurious sector.

In a statement, Bruhm Global said the launch was also to demonstrate its commitment and belief in the Nigerian market despite the harsh business terrain in the country.

It however, restated its commitment to introducing innovative luxury products in Nigeria and West Africa at large.

The Chief Operating Officer of Bruhm Global, Subrat Singh, said Bruhm Black, is setting a new benchmark for luxury and performance in the industry, adding that with a keen eye for sophistication and cutting-edge technology, Bruhm Black promises to redefine the modern living experience.

Singh expressed enthusiasm about Bruhm Black, highlighting the brand’s dedication to understanding and meeting the unique preferences of West African consumers. 

“With Bruhm Black, we aim to offer products that resonate with the lifestyle of consumers in this region,” the Chief Operating Officer stated. 

Our commitment to luxury design and premium quality ensures that our products are not only accessible but also affordable for all,” Singh said.

On her part, the Head of Marketing at Bruhm Global, Roshanak Taheri, emphasised the brand’s focus on affordability without compromising quality. 

“Our latest collection includes a range of high-end appliances, featuring an 85”-inch TV, a front-load washing machine crafted by a renowned German auto maker, and the most premium design of a four-door refrigerator,” she noted. 

“Each product in the Bruhm Black range is meticulously crafted to exceed expectations, offering consumers unparalleled performance, style, and durability,” she averred.