Terra Cube Reaches Over 2m Lagos Households

In a flavorful journey across Nigerian households, Terra Cube embarked on a mission to unwrap joy and unleash taste sensations in over 2 million Lagos homes. Through an innovative contact program launched in 2024, the brand has been actively engaging consumers, sharing cooking experiences in reaching thousands of Lagos households.

As part of the campaign, a community cooking competition was organized in Lagos State communities, where enthusiastic home cooks displayed their culinary skills using Terra Cube products. It was an exciting experience for both the brand and consumers, the brimming enthusiasm, and friendly competitive environment made consumers connected to the brand on a deeper level and allowed participants to explore the endless possibilities of seasoning with Terra Cube.

Ibrahim Adekunle from Lekki exclaimed, “I never imagined cooking could be this fun, Terra Cube brought our community together, and the flavours we created were simply unforgettable.”

Chika Okoye from Abule Egba also said, “Participating in the cooking competition was an absolute joy. The aroma of spices filled the air, and I felt a sense of pride representing my community in the competition. It is amazing how a small cube can make such a big difference in flavor. Thank you, Terra Cube, for this memorable experience.”

Chief Marketing Officer, TGI Group, Probal Bhattacharya, expressed his excitement about the program, stating, “We are thrilled to see the overwhelming response from consumers who have embraced Terra Cube as their go-to seasoning choice. The contact program has been instrumental in deepening our connection with our consumers and understanding their preferences better.”