Tingo MD, Mr Macaroni, Others Grace Seinde Signature Christian Provenzano, Sospiro Fragrances Launch
Vanessa Obioha
On Thursday, April 18, the founder of Seinde Signature, Olufemi Olaseinde Olusola, alongside the General Manager Oreoluwa Olaseinde unveiled the latest fragrance collection of Christian Provenzano and Sospiro to the Nigerian market.
In a cozy event at Kaly Restaurant in Victoria Island, Lagos, that had in attendance popular personalities like the skit maker and actor Adebowale Adebayo, better known as Mr Macaroni, the former wife of the Ooni of Ife, Queen Silekunola Naomi Ogunwusi, and MD Tingo Media, Ebuwa Martins Agbonwaneten, Olusola introduced the different fragrances created by Provenzano, a renowned nose and grandmaster scent creator.
Provenzano’s eponymous CP brand was created a while ago but is now relaunched in 2024.
“It was formerly in black long square bottles but they were discontinued. So he changed the bottles and relaunched it this year,” explained Oreoluwa.
The new collection now comes in exquisite shorter square emerald green bottles with bejewelled caps to showcase luxury.
The CP brand boasts 11 fragrances spread across older scents and new fragrances.
“They are all extraite de parfume, so higher oil concentration than the regular ones which means that they would last longer and project more as well,” said Oreoluwa.
The CP fragrances boast fruity, spicy and woody notes and include Cuir Elite, among other scents.
Sospiro, another world-renowned perfume brand in the niche market, paraded 17 fragrances, also created by Provenzano.
It is especially known for distinctive opulence concerning the ingredients that are used in its production as well as the exquisite packaging as each is wrapped in suede. The range is inspired by the sophistication and beauty of classical music.
With the launch of the two world-class brands, Seinde Signature scores a major milestone as it is the first time the brands are launching in Africa. Seinde Signature Ltd is the Nigerian sole distributor of the brand.
