As part of our ongoing commitment to fostering economic growth and promoting tourism development, NTT Global Destinations, a leading global travel company, has successfully facilitated a comprehensive tourism business training program for Sterling Bank, one of Nigeria’s foremost financial institutions and the only one with a dedicated Tourism Business Unit.
The training, which took place 19th April 2024, aimed to equip Sterling Bank staff with essential knowledge and skills in the tourism industry, enabling them to better understand the dynamics of the sector and explore potential business opportunities within it.
Through a series of interactive workshops, presentations, and case studies, participants gained insights into various aspects of the tourism business, including destination management, tourism product development, vendor management, crisis management, marketing strategies for the Nigerian market, trade in tourism, and advocacy & diplomacy in tourism and many more!.
“We are delighted to have collaborated with Sterling Bank Academy to deliver this impactful training program,” said ElizabethAgboola , CEO of NTT Global Destinations. “By sharing our expertise and insights, we aim to equip Sterling Bank’s tourism desk and branch managers with the tools and knowledge they need to capitalize on Nigeria’s rich tourism potential and contribute to the country’s economic growth.”
The training program received enthusiastic feedback from participants, who praised its relevance, depth, and practicality. Many expressed gratitude for the opportunity to enhance their understanding of the tourism industry and explore new avenues for business growth and innovation.
Mrs Abiola Adelana, the Head of Tourism Business Unit of Sterling Bank said “they are committed to supporting Nigeria’s tourism sector, and this training initiative with NTT Global Destinations has been instrumental in equipping our team with the skills and knowledge needed to navigate this dynamic industry effectively.”
As Nigeria continues to position itself as a premier tourist destination, partnerships between the private sector and financial institutions are essential for driving sustainable tourism development and economic prosperity. NTT Global Destinations remains dedicated to playing a pivotal role in this journey, leveraging its expertise and resources to strengthen organizations like Sterling Bank to thrive in the tourism ecosystem
