Songito Speaks On Industry Challenges As Upcoming Artist

 
In the heart of Nigeria’s vibrant music scene, Abuja-based artist Anachuna Chukwunonso Raymond, better known as Songito, has been making waves. However, behind the catchy melodies and entrepreneurial dreams lies a journey fraught with challenges common to many in the industry.
 
Songito’s path to success has been anything but smooth. As he reflects on his journey, Songito opens up about the hurdles he’s faced and the lessons learned along the way.
 
“Being an artist and entrepreneur in Nigeria comes with its own set of challenges,” Songito explains, his voice tinged with both resilience and determination. “One of the biggest obstacles is navigating the landscape of the music industry. Trends shift rapidly, and staying relevant requires constant innovation and adaptation.”
 
For Songito, staying true to his roots while embracing innovation has been a delicate balancing act. “As an artist, I draw inspiration from traditional Nigerian sounds, but I also strive to infuse my music with modern vibes,” he says. “Finding that balance between honoring tradition and being creative  can be challenging, but it’s essential for growth.”
 
Financial constraints are another hurdle Songito has encountered on his journey. “Building a music empire isn’t easy, especially when you’re starting from scratch,” he admits. “Securing funding for studio time, equipment, and promotional efforts can be daunting, but it’s a necessary investment in the pursuit of my passion.”
 
In a competitive industry where success is often measured by numbers, Songito emphasizes the importance of perseverance and resilience. “Rejection is part of the game,” he says. “Whether it’s facing criticism from industry insiders or struggling to break through the noise, resilience is key. Every setback is an opportunity to learn and grow stronger.”
 
Despite the challenges, Songito remains steadfast in his commitment to uplifting others and nurturing young talent. “I want to create a legacy that extends beyond my own music,” he says. “Building a music empire isn’t just about personal success—it’s about empowering the next generation of artists to reach their full potential.”