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Mortein, Market Square Float Campaign Targeting Shoppers
Omolabake Fasogbon
Mortein, a flagship brand of Reckitt Nigeria has partnered with retail chain, Market Square to promote Malaria education among shoppers.
The partnership deal was consummated at a signing ceremony held recently at Market Square’s office in Port Harcourt, Rivers state.
At the ceremony, Market Square, an emerging retail store reaffirmed commitment to customers’ wellness, noting that the campaign which will be implemented across its stores was timely to curb malaria spread in the country.
Head of Modern Trade, Reckitt Nigeria, Gbenga Olotu, stated that the partnership was dedicated to enhancing public awareness on malaria prevention that was now a public health issue in the country.
He said the organisation was leading the campaign under its “Fight to End Malaria” initiative, noting that Mortein would be distributing educational flyers, conduct malaria and general health checks, as well as utilise in-store communications at select Market square locations across Nigeria.