Paramount Africa Unveils New Culture Squad for Africa Month

As part of its mission to give African originality a bigger stage and empower the youth, Paramount Africa is commemorating Africa Month with the recognition of youths who are promoting African culture through its ‘For the Culture’ campaign.

The campaign features 10 Africans on Paramount’s iconic brand channels including MTV Base, BET Africa, Nickelodeon and MTV, that are showcasing the richness of African youth and entertainment pop culture. They include MTV Base presenters Ilo, Oluchi, Caddy, Lerai and Shamiso; and BET Africa’s Ayanda MVP, Daala, Leddi G, Craig and Biko Star.

“Africa’s time is now! The Paramount Culture Squad exemplifies our dedication to empowering young Africans, giving African originality a bigger stage, and ensuring that the diverse voices of our youth are heard loud and clear,” said Senior Vice President and Co-General Manager of Paramount Africa and Lead BET International, Monde Twala. “We are thrilled to be working with these exceptionally talented content curators and excited to open doors for the next generation of cultural trailblazers.”

The Paramount Culture Squad host iconic TV shows on their respective channels for the viewers, interview global stars, showcase the diversity of African creativity, and grace screens with their infectious energy and undeniable charisma. They embody the essence of African youth and lead conversations, push boundaries, and influence cultural shifts, amplifying voices from every corner of the continent.