Advertisers Canvass for Public-private Collaboration, Regulation

Advertisers and other stakeholders in the marketing industry have urged the federal government and its agencies involved in advertising regulations to always engage the Advertisers Association of Nigeria (ADVAN) and other sectoral groups in the ecosystem including that of the state governments, before coming up with new policies or regulations as some of the present regulations are threatening the survival of their businesses.

Speaking at the ADVAN Industry Dialogue with the theme: “Public-Private Collaboration In The Marketing Industry, The Path To Economic Viability,” held in Lagos, the stakeholders unanimously concluded that constant engagement between government agencies and advertisers are necessary to grow the industry.

In his welcome address at the dialogue, ADVAN President said the association has continued to lead the charge in shaping the marketing landscape in the country, adding that the event served as a platform for collaboration and innovation as it continues to advocate for better industry practices and regulation.

Speaking at the event, the Minister of Information and National Orientation, Mohammed Idris, represented by the Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Dr. Lekan Fadolapo, applauded ADVAN for its advocacy role and contributions to the growth of the advertising and marketing industry.

Delivering the keynote address on the theme of the event, Director, Quality Assurance, University of Lagos, Professor Olufemi Saibu, stated that public-private collaboration and friendly regulations will help strengthen the advertising and marketing industry.