CDN Oil Vows not to Compromise Standards, Quality Amid Rising Cost of Raw Materials

Nigeria’s fast-growing lubricants and engine oil firm, CDN Oil and Lubricants Limited, has pledged not to compromise on standards and quality of its products and services amid the rising cost of production occasioned by inflation surge and volatility of the economy, ensuring its unalloyed customers have value for their money.

Head of Operations at CDN Oil, Mercy Eugene, in an interview with journalists at the firm’s head office in Abuja, said the company will continue to maintain standards and will continue to review, evaluate, and update quality policies and procedures to align with evolving industry standards, regulatory requirements, and best practices.

According to her, “Adhering to industry standards and best practices for CDN Oil and Lubricants is not determined by the market fluctuations. Our goal is to manufacture premium products for smooth engine performance. The volatility of the market should never be a cause for the production of poor-performing oil in any lubricant manufacturing company, knowing how lives trust the ability of automobiles to be a safe option for movement.”

“CDN Oil and Lubricants, though faced with the continuous challenge of thriving through a volatile economy, it is paramount that the quality of our oil remains of an excellent standard, to maintain the durability and efficiency of engines, as they are considered the powerhouse of automobiles and generating sets.
“Regular product quality assessments are carried out using the right parameters to satisfy both national standards and international requirements.

“Regularly, we review, continuously evaluate, and update quality policies and procedures to align with evolving industry standards, regulatory requirements, and best practices.

“We also encourage feedback from end-users and direct distributors of our products to identify areas of improvement where necessary.”

She further noted, “From product blending to logistics, expanding our market reach means that we have set up a structure that will ensure product knowledge, acceptance and growth. We made sure to gain full knowledge of the market, maintain competitive differentiation and create a strong operational system that monitors every step of the process.

“We have established a reliable supply chain, developed strong relationships with reputable suppliers of base oils and other raw materials, and continuously monitor stock level to ensure we never go below the set limit before subsequent blending. Diversification mitigates risks associated with supply disruptions or price fluctuations.

“Therefore, we maintain a good inventory of critical raw materials to ensure uninterrupted production to further improve our presence in the Nigerian lubricants market. We have robust quality control processes that help us Implement rigorous quality control measures at every stage of the manufacturing process, from raw material sourcing to final product testing.”

Eugene added, “Using advanced testing equipment and trained quality control personnel, we carefully adhere to industry standards and best practices, while spreading our supply chain network over 11 states in Nigeria. Customer feedback and testimonials are very important to our business because it has launched us into new prospects by simply spreading good reviews of our product quality via one of the oldest yet viable means of publicity which is ‘word of mouth’. Therefore, the satisfaction of new and existing customers is our priority.”

On strategies to maintain quality while guaranteeing the affordability of its premium product, the firm’s Head of Operations asserted, “CDN Oil and Lubricants thoroughly analyzes every production process and supply chain to identify areas where costs can be optimized without compromising product quality. This involves negotiating better deals with suppliers, streamlining operations and implementing energy-efficient measures. We focus on high-quality premium products that can command a higher price point while maintaining quality standards.

“Our continuous market research helps us to understand customers’ willingness to pay for the perceived value of our company’s products. We adjust pricing strategies accordingly, highlighting the unique benefits and quality of CDN Oil and lubricants to justify any necessary price increases. Our product quality is the true representation of our brand projection, with effective process management.”

She added, “While maintaining core quality standards, we have various products with specific formulations, which means the company is giving customers alternative options and the chance to choose through a list of premium products according to the specifications and pricing that suits them. Our products include the CDN Auxiliary Power Engine Oil; CDN Extra Power Engine Oil; CDN Extreme Power Engine Oil; CDN Diamond Power Engine Oil, and CDN Ultimate Power Engine Oil.”