Betano Extends SL Benfica Sponsorship for Three More Years
Betano, the official sleeve sponsor of Portuguese football giants SL Benfica since the 2021/22 season, has announced a renewal of its sponsorship contract with the club for an additional three years. This extension solidifies Betano’s role as the “Official Betting Sponsor” of Benfica until the end of the 2026/27 season, continuing a partnership that has seen significant engagement and mutual benefits since its inception, writes Davidson Abraham
Kaizen Gaming’s premium sports betting and online gaming brand, Betano, was the first to occupy the sleeve of the official SL Benfica jersey. This pioneering move has since become a symbol of the strong relationship between the two entities. The renewed agreement also extends Betano’s presence to the sleeves of Benfica’s B team and Under-23 team jerseys, showcasing the comprehensive nature of this partnership.
“We are thrilled to extend our partnership with Benfica as we embark on this exciting new chapter together,” said Julio Iglesias, Chief Commercial Officer at Kaizen Gaming. “From working closely with ‘The Eagles’ over the past years, we’ve witnessed first-hand the club’s unwavering dedication to excellence both on and off the field, which is matched only by the support and enthusiasm of its fans. By renewing our support for Benfica, we reaffirm our ongoing commitment to Portugal, the country’s football fans, and its prestigious sporting institutions, as well as the offer of premium, entertaining, and safe betting experiences.”
Bernardo Faria Carvalho, Director of International Expansion at SL Benfica, also expressed his enthusiasm about the extended partnership. “We are very excited to renew our partnership with Betano, a leading sports betting brand that continues to show a strong commitment to football on a global level,” said Carvalho. “This agreement not only reinforces our successful collaboration but also allows us to offer innovative experiences to our fans. The presence of Betano on the sleeve of our shirt symbolizes the importance of this partnership and is vital for our international growth and to consolidate our global presence.”
The contract between Betano and SL Benfica includes a variety of mutual features and endorsements. These collaborative efforts aim to enhance the fan experience and promote both brands on a global scale. The partnership is not just about visibility on jerseys; it also involves creating engaging and innovative experiences for Benfica fans, further cementing the bond between the club and its supporters.
About Kaizen Gaming and Betano
Kaizen Gaming is one of the largest game tech companies worldwide, known for its focus on technology and people. The company aims to continuously evolve the betting experience it offers to millions of customers around the globe, providing entertainment in a fun and responsible manner. Betano, Kaizen Gaming’s premium brand, has a strong presence in several markets across Europe and Latin America and has recently expanded into Africa and North America with launches in Nigeria and Ontario.
Kaizen Gaming employs more than 2,500 people globally and has been recognised as a leading player in the sports betting and gaming industry. The company has won numerous awards, including an unprecedented five trophies in a single year at the 2023 EGR Operator Awards. These accolades include ‘Sports Betting Operator of the Year’, ‘Marketing Campaign of the Year’, ‘Mobile Sports Product of the Year’, ‘In-House Product of the Year’, and ‘In-Play Sports Operator of the Year’.
The extended sponsorship agreement between Betano and SL Benfica underscores a shared commitment to excellence and innovation in sports and gaming, promising exciting developments for fans and stakeholders alike in the coming years.
