Insight Redefini Bolsters Leadership with Strategic Appointments at Digitas Lagos

Mary Nnah

In a move that solidifies its position at the forefront of the Integrated Marketing Communications industry, Digitas Lagos has announced the appointment of Omotayo Oladipupo as Chief Operating Officer (COO)/Head of Business and Adebola Ajose as Creative Director.
These strategic appointments mark a significant milestone in the agency’s evolution and growth trajectory, underscoring its commitment to excellence and innovation in digital marketing.

Oladipupo brings over a decade of extensive experience in digital marketing, with a proven track record of leading high-performing teams and driving innovative marketing strategies for top brands. Her expertise spans market strategic planning, brand development, omnichannel marketing integration, business development, and investor relations. In her previous role as Head of Digital at Starcom Media Perspectives, Oladipupo demonstrated exceptional leadership, strategic planning, and client relationship management skills, leading teams responsible for managing major brands such as Meta, Mondelez Nigeria, Samsung, Visa, ARM, and TGI.

As the new COO, Oladipupo will direct the strategic direction and operational oversight of Digitas Nigeria, focusing on cultivating a high-performing team, nurturing client relationships, and identifying opportunities for expansion into new markets. Her remarkable track record includes pioneering groundbreaking digital strategies and spearheading unforgettable campaigns, such as the Meta “Metaverse without Hardware,” Samsung “Join the Flip Side,” and TGI “Unwrap Joy, Unleash Taste,” which recently earned the grand prix at the LAIF awards.
Ajose, with over 20 years of industry experience, steps into the role of Creative Director, bringing a wealth of expertise in leading the development and launch of numerous groundbreaking digital campaigns and products for renowned brands including Prime video, Nestle, Heineken, Pepsico, and Keystone Bank. His ability to craft award-winning solutions that resonate with audiences and surpass expectations has positioned him as a creative powerhouse.

Ajose’s collaborative approach and commitment to excellence have enabled him to seamlessly work with multidisciplinary teams, delivering exceptional outcomes and earning accolades at prestigious awards ceremonies such as the African Crystals, LAIF Awards, Loeries, and the inaugural Luerzers Grand Slam.

Adebola will lead the agency’s creative team in his new role, spearheading innovative campaigns, and driving business growth. His expertise and leadership will be instrumental in helping clients navigate evolving market landscapes and achieve their marketing objectives.
Group Chief Executive Officer at Redefini, Dr. Tayo Oyedeji, expressed utmost confidence in both leaders, stating: “Oladipupo and Ajose are exceptional talents with a profound understanding of the digital marketing landscape and creative innovation. Their appointments reflect their outstanding leadership capabilities, strategic vision, and commitment to excellence. We are confident they will lead Digitas Lagos to new heights and drive significant industry impact.”

These appointments highlight Insight Redefini’s dedication to talent development and internal promotion, inspiring and empowering the team to achieve greater success. With Omotayo and Adebola at the helm, Digitas Lagos is poised to continue its trajectory of growth and innovation, delivering exceptional results for clients and solidifying its position as a leader in the digital marketing industry.”