The Nigerian Snack Food Industry, Valued at $883m in 2021, is Projected to Reach $1.5b by 2024
The Nigerian snack food industry, valued at $883 million in 2021, is projected to reach $1.5 billion by 2024, reflecting an estimated annual growth rate of 20 percent.
Nigeria’s consumer landscape is undergoing a significant transformation, and the snacking sector is at the forefront of this change.
In a statement, it was revealed that beyond its vibrant culture and breathtaking landscapes, Nigeria boasts a rapidly growing snack market fueled by urbanization, rising disposable incomes, and evolving consumer preferences.
The statement further explained that Africa’s rich flavour heritage and cultural influences lay the groundwork for the continent’s snacking culture.
The statement remarked that for centuries, communities have utilized readily available ingredients like plantains, peanuts, corn, and cassava to create simple yet flavorful snacks.
It stated that these traditional options, such as Kulikuli (paste peanuts), Suya, Biltong, Boli (grilled plantains), Akara, meat pie and the ubiquitous puff-puff, remain popular, offering a connection to cultural roots and a foundation for future flavor innovation.
As these snacks continue to evolve and inspire, they serve as a testament to the vibrant tapestry of Africa’s and Nigeria’s sweet and culinary heritage, inviting food enthusiasts to savor the rich and diverse world of indigenous snacks.
Today’s Nigerian snacking scene thrives on a unique blend of tradition and contemporary trends.
The popularity of regional specialties like Chin-Chin, Plantain Chips, extruded corn with cheese flavors, sausage roll demonstrates the enduring appeal of heritage flavors.
Stricter regulations have also led to improvements in quality and packaging, ensuring a more consistent and appealing product for consumers.
However, the rise of urban life and busy lifestyles has fueled a surge in commercially produced snacks.
Local companies have embraced this shift, packaging traditional treats in convenient formats to cater to the on-the-go consumer.
International brands have also entered the fray, capitalizing on rising disposable incomes and a growing appetite for variety.
The dynamic interplay between tradition and convenience presents a lucrative opportunity for manufacturers who can offer innovative products that resonate with local preferences.
Street food holds a special place in the sweet landscape of any country, serving as a window into its cultural soul and gastronomic traditions.
In Nigeria, street food is more than just a convenient option; it’s a way of life and an integral part of the country’s culinary heritage.
From bustling markets to roadside stalls, the streets of Nigeria are alive with the aroma of sizzling meats, savory and sweet snacks, and aromatic spices.
Nigerian street food reflects the country’s rich diversity, blending influences from various ethnic groups and regions to create a tapestry of flavors and textures.
Beyond satisfying hunger, Nigerian street food fosters social connections, bringing people together to share in the joy of good food and cultural exchange.
Millennials are a key demographic shaping snacking trends in Nigeria.
Time constraints and busy lifestyles have led them to adopt snacking as a meal replacement, demanding convenient options that are both filling and flavorful.
Available sachetized snacks, sold in traffic spots with extended shelf life, are gaining traction.
Beyond practicality, millennials crave exciting taste experiences.
Bold spices, innovative flavor combinations, and playful shapes can all capture the attention of this demographic.
Manufacturers who can cater to this adventurous spirit and tap into the “fun factor” of snacking are well-positioned to win over millennial consumers.
While convenience and excitement remain key drivers, health consciousness is also playing an increasingly important role.
Consumers are actively seeking out “permissible indulgence” snacks that combine deliciousness with healthier ingredients like nuts, whole grains, and vegetables.
Additionally, the rise of allergy awareness has led to an increased demand for gluten-free and allergen-friendly options.
The trend presents a significant opportunity for manufacturers to develop innovative snack formulations that cater to both indulgence and health aspirations.
Freddy Hirsch Nigeria recognizes the importance of local flavors and preferences.
The Managing Director of Freddy Hirsch Nigeria and West Africa, Kojo Brifo, said by leveraging deep consumer insights, they have developed winning snack flavor profiles specifically for the West African region.
According to him, the meticulous approach considers factors like preferred spice levels, textures, and the unique flavor profiles of various regions.
According to him, “We have developed new snack flavors categories, such as cheese, hot and spicy, smoke (BBQ and Suya), Sweet (vanilla, milk, banana, caramel, and butter), and vegetable (caramelized onion, tomato and ginger).
“Freddy Hirsch goes beyond flavor creation, working closely with snack manufacturers to refine production processes. Our focus on quality control ensures consistent flavor delivery and optimal shelf life, building consumer trust and brand loyalty.
“Additionally, we prioritize responsible sourcing practices, utilizing locally-sourced ingredients whenever possible. Not only does this reduce our environmental footprint but it also strengthens the local agricultural economy.
“We actively explore ways to minimize waste throughout the production process, catering to environmentally conscious consumers.”
According to Mondelēz’s State of Snacking report, snacks are less resistant to inflation as a meal, as 71 percent of people around the world snack at least twice a day, with consumers doing it more during breakfast, lunch and dinner last year compared to 2020.
In the report, about 80 percent of surveyed consumers emphasized the need for snacking indulgences every day.
McCormick’s 2024 Trend Report on snacking stated that 64 percent of Canadian and 73 percent of U.S. consumers claim to eat savory snacks 2-3 times a week or more.
The importance of snacks cannot be overemphasized and Freddy Hirsch Nigeria continues to develop authentic local snack flavors at the most affordable costs, given its non-FX requirements without sacrificing convenience and quality.
Freddy Hirsch Nigeria is committed to transforming snack products chips, crackers, nuts, popcorn, biscuits into inspiring ones and improving on texture, mouthfeel, and nutritional and sustainability benefits.
The ability to adapt to local taste differentiates Freddy Hirsch and makes its flavors unique.
