Visa issues 10 Billionth Token, Generating $40 Billion in Incremental e-Commerce Globally

Visa, a global leader in digital payments, has announced a significant achievement in its tokenization technology, reaching 10 billion tokens issued since its launch in 2014. This milestone has generated over $40 billion in incremental e-commerce revenue for businesses worldwide and saved $650 million in fraud in the last year alone.

Tokenization, a technology that replaces sensitive personal data with a cryptographic key, has enhanced security across the payment ecosystem. Currently, 29% of all transactions processed by Visa use tokens, reflecting their widespread adoption and trust in this secure payment method.

Tokenization has also increased payment approval rates globally by six basis points and can reduce fraud rates by up to 60%. With over 8,000 issuers enabled for tokenization across 200 markets, Visa’s technology has empowered merchants and consumers alike.

Visa’s investment in tokenization has paved the way for more innovations, such as secure online payments and personalized experiences. In the future, Visa data tokens could enable consumers to control their data and approve its sharing, giving them more transparency and control over their personal information.

“Tokenization has had a profound impact on the payments ecosystem, and we’re committed to continuing to innovate and provide secure and convenient digital commerce solutions,” said Jack Forestell, Chief Product Officer at Visa.