Zoho to Enhance Business Efficiency with Early Access to CRM

Zoho, a global technology company has introduced a new set of industry capabilities that will enable businesses interact with customers and address customers’ challenges in real time from a single platform, using the Zoho CRM.

The company also unveiled significant enhancements to its offerings for professional developers and app development teams, which include early access to new services within catalyst, the company’s pro-code full-stack development platform and the general availability of Zoho Apptics, an application analytics solution that enables developers to track the in-app usage and performance of applications built on iOS, Android and other platforms.

Giving details of B2B customer journey and how the Zoho solutions will enhance business efficiency, the Country Head, Zoho Nigeria, Kehinde Ogundare, said: “Businesses are looking for unified solutions that will help them maximise their competitive advantages and tap into new market opportunities amid tough economic conditions. At Zoho, we are focused on continuously deepening our current offerings and expanding others to serve business needs.”
Zoho CRM for everyone for instance, is the first true democratisation of the CRM paradigm and helps unify all customer operations teams onto the CRM to deliver better customer experiences. Likewise, the upgraded catalyst and the privacy-focussed Apptics solution work hand-in-hand to deliver an unmatched developer experience from concept to code and deployment to analytics, Ogundare further said.  

The Zoho CRM for Everyone allows sales teams, the primary custodian of customer relationships, to communicate and coordinate with other customer-facing teams from a single platform, where customers can relate with the complete team members and get instant response to any issues raised on the platform by the customer. With Zoho CRM, the tendency for customers to hold fragmented discussions with different team members, is completely eliminated as different team members can attend to the customer needs and proffer solutions to the customer in real time.