How Adenuga Has Been Supporting Awujale’s Ojude Oba for Many Years

As years go by, some things change. However, others stay the same. In some ways, the longstanding relationship between Dr. Mike Adenuga and the Awujale of Ijebuland, Oba Sikiru Adetona, has changed, evolving from a personal friendship into something underlying cultural and economic support. But, given that Adenuga, the visionary behind Globacom, has consistently been a key benefactor of the Ojude Oba festival, a significant cultural event celebrated in Ijebu Ode, Ogun State, the friendship between these two great men is still very strong.

It’s that time of the year for the Ojude Oba celebration. As usual, Adenuga’s Globacom has gotten involved, playing the role of sponsor and biggest backer. With this support, Adenuga reinforces how much he values his relationship with the people of Ijebu-Ode, especially its monarch, Dr. Adetona.

Moreover, according to reports, Globacom’s unwavering sponsorship of Ojude Oba is part of its broader commitment to promoting Nigeria’s rich cultural heritage. The telecom giant’s support is believed to be driven by a desire to uplift and celebrate the traditions of the Nigerian people. And while this is a normal thing for big businesses to do, it has to be mentioned that Globacom has been the principal sponsor of Ojude Oba for 18 consecutive years.

The bond between Adenuga and Oba Adetona goes beyond corporate sponsorship. Their relationship is rooted in mutual respect and loyalty. Social commentators like to mention how Oba Adetona once stood up for Adenuga during a challenging period but this is only the tip of the iceberg regarding how close the monarch is to Adenuga.

No wonder Adenuga has found a way to simultaneously honour this friendship with Oba Adetona, while also reinforcing his commitment to cultural preservation and community development. Taken from this perspective, it is not so shocking that Adenuga has helped to sponsor the Ojude Oba celebrations for so many years.