Insight Redefini Appoints New Digital Marketing Experts

Mary Nnah

The year 2024 marks a period of hierarchical transition and growth for the Integrated Marketing Communications industry, and Digitas Nigeria is at the forefront of this movement. In a strategic move to bolster its leadership, the agency announces the appointments of Omotayo Oladipupo as Chief Operating Officer (COO)/Head of Business and Adebola Ajose as Creative Director. These appointments underscore pivotal moments in the agency’s evolution and growth trajectory, reflecting its commitment to excellence and innovation in digital marketing.

Omotayo Oladipupo brings over a decade of extensive experience in digital marketing, showcasing a remarkable track record in leading high-performing teams and driving innovative marketing strategies for top brands.

Omotayo’s remarkable track record includes pioneering groundbreaking digital strategies and spearheading unforgettable campaigns, such as the Meta “Metaverse without Hardware,” Samsung “Join the Flip Side,” and TGI “Unwrap Joy, Unleash Taste,” the latter of which recently earned the grand prix at the LAIF awards.

Adebola Ajose, with over 20 years of industry experience, steps into the role of Creative Director. Adebola has led the development and launch of numerous groundbreaking digital campaigns and products for renowned brands including Prime Video, Nestle, Heineken, Pepsico, and Keystone Bank. His ability to craft award-winning solutions that resonate with audiences and surpass expectations has positioned him as a creative powerhouse. 

Group Chief Executive Officer at Redefini, Dr. Tayo Oyedeji, expressed utmost confidence in both leaders, stating: “Omotayo and Adebola are exceptional talents with a profound understanding of the digital marketing landscape and creative innovation. Their appointments reflect their outstanding leadership capabilities, strategic vision, and commitment to excellence. We are confident that they will lead Digitas Nigeria to new heights and drive significant industry impact.”