FEMININE BY HASSANA DUADA: SS24 SPRING SUMMER

Tosin Clegg

Hassana Duada is back with a new look, the adventurous playful newcomer designer as previously described has returned with a new collection debuted on the 12th of July.

The focus is no longer party and edgy but now elegance and simplicity, taking a dynamic approach to fashion Hassana’s ultra feminine collection celebrates the beauty of conservatism and elegance but not detaching from the uniqueness of one’s personality. Featuring Clean lines, silhouettes that delicately hugs the body and a sensual use of fluidity, in both cut and texture, the collection provides a great selection of looks for every woman.

Hassana’s passion for making women feel gorgeous comes through in her collections establishing her place with the fashion elites through her bold use of neutral colours combined with sexy silhouettes.

Hassana’s Ultra Feminine collection is desirable for any kind of woman. The labels dedication to beauty is evident in every design, paying homage to femininity whilst retaining the independent style that is conversant to the old Hassana.
Maintaining her four-release style Hassana presented us with four well-tailored looks for her Ultra Feminine collection, the first look is a long maxi evening gown, this look completely takes your breath away the playful use of ruching at upper part of the dress down to the sleeves reminds us of the ever-adventurous Hassana adding a long flowing knot tie to the front of the dress allowing for versatility. She calls it the Remy dress.

Our second favourite is the all-white Blazer and pants, this blazer isn’t like any other blazer we have come across. It features a structed peplum from side to side and a nipped in waist for that 1950’s waistline effect popular with the British woman around that time. Knowing Hassana’s love for British fashion it is no surprise that her designs take you back to those times.

The third look was a stunner! As the kids will say, a strapless midi length crepe dress in all white with a detachable flowy scarf. Hassana is well known for her detachable element to each of her designs. The Jenny dress as she calls it is cut from a luxurious crepe fabric with button details and a box like drape effect at the lower hip mixing simplicity with the unexpected. overall, it is a beautiful dress we are sure anyone that wears it will steal all the attention in the room.
The fourth and final look is a mini dress with dramatic sleeves and button details, according to the designer it is the perfect mini dress for daytime summer events because it gives you the opportunity to show off your legs.

In conclusion Hassana Duada has presented us with a timeless selection of looks perfect for the conversative woman who like a bit of glamour to her everyday life and is not afraid to push the boundaries.