CMD Tasks Small Business on Developing Effective Marketing Strategies

Dike Onwuamaeze

The Acting Director General of the Centre for Management Development (CMD), Dr. Modinat Olusoji, has urged operators of small businesses to develop effective marketing strategies that would take their products and services to desired target audience.

Olusoji, gave the advice during the recent CMD’s free seminar on “Effective Marketing Strategies for Small Businesses,” which was held in Lagos.

She said: “Effective marketing strategies are critical for businesses to reach their target audience, build brand awareness and drive sales.

“However, with rapid technological advancement and changing consumer behavior, marketing has become more challenging.

“Therefore, businesses must constantly their marketing strategies to remain competitive.

“As such, entrepreneurs need to know where to look for signs of accelerating changes to meet customers’ needs through strategies to overcome the challenges.”

She also said the seminar was designed to equip actual and potential small business operators with the requisite marketing strategies.

“It is expected to deal with issues such as digital content, social media marketing and related content for entrepreneurs,” Olusoji said.

Speaking in the same vein, the Director, Entrepreneurship and Business Development, Mrs. Olanike Adeyemo, told small business operators that remaining competitive in today’s digital age required keeping pace with the latest marketing trends.

Adeyemo said: “With the rise of social media and mobile devices, consumers have become more connected and informed than ever before.

“This has created new opportunities for businesses to reach their target audience through channels such as influencer marketing, content marketing and social media advertising.”

She added that to stand out in today’s crowded market, “businesses must continually refine their strategies to cut through the noise and capture consumers’ attention.”

The Chief Executive Officer, Canannvile Digital Solution, Mr. Akin Sobowale, in his keynote speech said that marketing is about understanding the competitive market place.

According to Sobowale, this would enable business operators “to tap into key trends, identifying something people or businesses want, developing products that meet the needs at the right price and promoting the products in the right place and at the right time.