K&MRecords: Redefining Independent Music With An Artist-First Approach

In an industry dominated by established names and commercial giants, K&M Records is carving out its own unique path.

Founded by Kingsley Obi and Leroy Morgan, an entertainment lawyer and award winning talent manager, this independent label is gaining attention for its artist-centric approach and emphasis on quality over quantity. Despite not yet signing any acts, K&MRecords is already recognized for its innovative practices and commitment to nurturing unique talents. Kingsley Obi and Leroy Morgan bring a wealth of expertise to the label.

Obi, a former banker with a background in international business and IT, and Morgan, an entertainment lawyer with a master’s degree in Music Business Management from the University of Westminster, London, combine their skills and passion for music to drive the label’s mission.

Their goal: to discover and support unconventional artists who might not fit into the mainstream mold. At the heart of K&M Records is a dedication to providing a platform for artists with unique sounds and styles. The label emphasizes creative freedom, meticulous curation, and a deep understanding of the artistic process. This focus on artistry over commercial success sets K&M Records apart from its peers.

“We aim to create a space where artists can truly express themselves without the commercial pressures often found in the mainstream industry. Our goal is to discover and nurture talents that might not have a place in the traditional industry setup due to their unconventional styles or approaches,” Morgan said.

The inspiration behind K&M Records stems from a desire to bring new talents with unconventional styles to the forefront of the music industry. Many unique voices go unheard because they do not fit the mainstream mold.

Obi and Morgan wanted to create a label that values artistry and gives artists the freedom to explore their creativity. They believe that by supporting these unique artists, their distinctive sounds will ultimately achieve commercial success and resonate with a wide audience.

Finding and selecting artists is a multi-faceted process for K&M Records. The team attends live shows, engages with online music communities, and keeps an eye on social media platforms where emerging artists often showcase their work. They look for artists who have a distinct voice and a strong artistic vision, even if they have not yet developed a large following.

As an independent label without any signed acts, K&M Records has faced challenges, particularly in gaining credibility and trust in an industry that often favors established names. However, they have addressed this by being very active in the music community, participating in industry events, and building a reputation for having a keen ear for talent.

Transparency and genuine support for artists have also helped them build strong relationships. K&MRecords plans to leverage digital marketing extensively, using social media, email newsletters, and content marketing to reach potential fans and artists.

Collaborating with influencers and music bloggers will also be an effective strategy. What sets K&M Records apart from other independent labels is their commitment to artistic integrity and their personalized approach to artist development.

They do not just sign artists and release music; they invest time in understanding their vision, providing resources for their growth, and creating tailored marketing plans. Their focus on fostering a supportive and collaborative environment is something they take pride in.

Looking ahead, K&M Records is excited about signing their first act and helping him develop his career. They plan to expand their reach through more strategic partnerships and continue to innovate in how they promote and distribute music.

Ultimately, their goal is to build a diverse roster of artists who redefine what is possible in the music industry. Morgan hints at their first signing: “Yes, he is a talented young man whose name starts with the letter E. I will pause here for now.”

K&MRecords is positioning itself as a notable player in the independent music scene, offering a platform for artists seeking a genuine and supportive environment. With a clear vision and a dedicated approach, the label aims to make a significant impact in the industry. The future holds promise for K&M Records, and their upcoming ventures are worth noting.