How Adamu Bright’s New Collection is Showcasing Sustainability and Style

Contemporary brands are engaged in offering personalised design experiences to keep their customers. They rely heavily on data analytics and artificial intelligence to understand and predict customers with customised recommendations; they are utilising customer data. Thus, maintaining data privacy is of utmost concern among millennial customers.

Today’s fashion customers are keen to bring originality to their style. They are looking up to fast-rising designers like Adamu Bright, who are coming up with unique designs and ideas and moving away from those who have remained stagnant. Fashion trends and consumer demands are constantly changing and must be met immediately; this is the basis of transparency and sustainability. Adamu has carefully selected the best ready-to-wear fabrics with modern fashion to showcase the vibrant colours that symbolise his new collection and lifestyle in general.

From a creative standpoint, designers like Adamu Bright bring something to the table based on their own intellectual, innovative experiences. Adamu understands that consumers of fashion products increasingly demand that the design, style produced, and fabric used by the brand are original and reflect the individual’s desire for their fashion choices, sense of style, self-image, and values.
Therefore, transparency has become a vital upstream issue in the fashion supply chain, with consumers increasingly concerned about issues such as fair labour, sustainable resourcing, and the environment.

The pressure is increasing on designers to provide consumers with more information to break up claims of ethical and sustainable fashion and design practices. Adamu’s new collection was curated to feature outstanding designs in a palette. The collection’s design includes; A shirt dress with tiered sleeves, Short mini sleeveless dress with gathered frills on the shoulders, An asymmetric neckline chiffon print paired with a front-draped mini skirt, A black shirt with long bell sleeves paired with a straight mini-skirt and an organza double-breasted jacket dress with long sleeves.

The days of greenwashing might be over sooner than later. Greenwashing happens when a fashion designer gives a false impression of its sustainable practices. With the increasing demand for sustainability in the industry, designers like Adamu Bright Bulus are promoting sustainable designs and styles through their collections, and they hope to convince consumers that the collection speaks for their design values, regardless of whether or not that’s the case.

In conceiving and curating this collection, the right accessories were considered to enhance the overall looks and elevate the style of each design. Accessories like necklaces, earrings, bracelets, and bangles are a big part of the designs. Rings, bags, belts, hats and scarves, footwear, sunglasses, hair clips, and pins are some of the accessories that give each design the uniqueness that reflects corporate and casual outfits.