G. Elias, Stakeholders Shed Light on Future of Fashion

In a recent webinar hosted by G. Elias, a prominent Nigerian business law firm, key figures in Nigeria’s fashion industry gathered to shed light on the future of fashion. The discussion delved into crucial topics such as intellectual property protection, diversity, and the rising influence of influencer marketing as pivotal factors shaping the industry.

Under the theme “The Future of Fashion: Emerging Trends, New Challenges, and the Evolving Legal Landscape,” the webinar featured a distinguished panel of experts who explored the evolving legal framework in the fashion industry. Discussions revolved around the implications of design copying, strategies for protecting intellectual property, and the need for designers and brands to safeguard their creative work in the face of evolving trends.

Fidelis Adewole, Managing Partner at G. Elias, emphasized the significance of protecting intellectual property in the rapidly evolving fashion sector, highlighting it as the foundation of creative endeavors. He expressed the firm’s commitment to supporting clients in navigating legal complexities and ensuring the adequate protection of their innovations.

Yvonne Ntiamoah, Former Head of the Fashion & Design Department at Radford University College, Ghana, highlighted the growing momentum around diversity and inclusion in the fashion industry, particularly in light of the COVID-19 pandemic and the Black Lives Matter movement. She stressed the importance of bridging the gap between global fashion perspectives and the local African context to ensure genuine inclusivity and support for all individuals in the creative industries.

Rhoda Aguonigho, Fashion Consultant and Founder of Lhaude Africa, discussed the impact of COVID-19 on influencer marketing, noting its heightened importance as brands sought to engage with influencers who resonate authentically with their audience. She underscored the need for brands to align with influencers who share their values and messaging to drive meaningful engagement and sales.

Further insights were shared by speakers such as Oluchi Nwachukwu, Co-founder of Nextberries, Similoluwa Oyelude, Head of Intellectual Property at G. Elias, and Ebimobowei Jikenghan, Senior Associate at G. Elias. The discussions emphasized the necessity of a robust legal framework to protect creators’ rights and the pivotal role of intellectual property protection in preserving original designs.

G. Elias reaffirmed its commitment to supporting the fashion industry by offering comprehensive legal services to clients in the sector. The firm’s expertise in intellectual property law plays a vital role in assisting clients in navigating legal challenges and safeguarding their creative assets within the dynamic landscape of the fashion industry.