ASG Supports EDEN’s Campaign on Domestication of WEE Policy

The Nigeria National Women’s Economic Empowerment (WEE) Policy Catalyst Fund, with support from the Albright Stonebridge Group (ASG), aims to empower local organisations in Nigeria to drive awareness on the domestication of the National WEE Policy and Action Plan at national and sub-national levels. The Fund, which will boost engagement, inspire advocacy communities, and equip stakeholders with the tools needed to champion and ensure accountability, will also foster innovative approaches to synergise public and private sector efforts on the policy’s goals across Nigeria.
Eden Venture Group (EDEN), a women-led social impact agency and one of the local organisations empowered by ASG through the WEE Catalyst Fund, is set to launch a comprehensive advocacy toolkit as one of the tactics of an extensive communications campaign for the domestication of Nigeria’s Women Economic Empowerment (WEE) policy and action plan.
The policy is a strategic roadmap for advancing WEE in Nigeria. Developed through a year-long dialogue facilitated by the Federal Ministry of Women’s Affairs (FMWA) and the Federal Ministry of Finance, Budget, and National Planning (FMFBNP), with support from development partners and input from grassroots women and the private sector, the policy is crucial for driving women’s economic participation.
“While the ministry and state government are responsible for policy development and domestication, EDEN’s role in supporting the domestication includes a dynamic toolkit, along with the use of champions, convenings, and advocacy training, all designed to provide essential information, guidance, and resources to drive and support the policy’s implementation across the country,” Eve Maja, Head of Media, stated.
It includes engaging content, short videos, and advocacy materials tailored for grassroots engagement and the youth which make up over 70% of Nigeria’s population. The toolkit aims to educate individuals on how to become advocates for WEE, raise awareness of the various aspects of the policy, and provide clear guidance on how to access opportunities available under the policy.
The toolkit targets women, girls, boys, men and everyone who wants to lend a voice to promoting the WEE policy plan for economic empowerment by improving access to finance, encouraging entrepreneurship, and expanding women’s participation in emerging economic sectors.
The toolkit will be distributed through a network of partners, including government agencies, NGOs, and community organizations. EDEN will also conduct training sessions and workshops to maximise the #WEEliftNaija campaign’s impact.
ASG’s backing underscores the importance of grassroots involvement in successfully implementing the WEE policy.