Cura Wears’ Collection: Pioneering A New Era in Nigerian Fashion

Cura Wears is making a significant impact with its “Greater Purpose” collection, designed and tailored entirely in Nigeria.

This innovative line sets a new benchmark for local craftsmanship and sustainability, positioning the brand as a key player on the global fashion stage.

Crafted by designer Adeyinka Agunbiade and co-designer Deborah Ajifowowe, the collection showcases Nigerian talent, addressing industry challenges such as excessive production waste, high return rates, and the environmental impact of fast fashion.

Each piece reflects Cura Wears’ commitment to sustainability, quality, and self-care, offering consumers durable, well-made clothing that supports a responsible fashion cycle.

“This collection is a testament to what Nigerian craftsmanship can achieve,” says Agunbiade. “We are not just making clothes; we are shaping a movement towards sustainability and local pride.”

Beyond the “Greater Purpose” collection, Cura Wears is also known for its powerful inspirational message prints that resonate deeply with its audience.

The messages — “Take Care of Yourself,” “Curated Differently,” “Being Through A Lot,” and “Self Care” — are not just slogans, “they embody the brand’s dedication to promoting mental well-being, resilience, and self-love,” says the designer.

“These prints have become a signature of Cura Wears, reminding wearers to prioritise their well-being and embrace their unique journeys.”

The “Greater Purpose” collection exemplifies a shift towards locally produced fashion and aligns with global trends in sustainability and ethical practices.

Cura Wears is leading a movement towards a more inclusive and sustainable industry, setting new standards for quality and local talent.

Credits for the “Greater Purpose” collection go to Adeyinka Agunbiade, who not only designed the collection but also led the styling and creative direction. The co-designer, Deborah Ajifowowe played a crucial role in bringing the collection to life.

The stunning visuals were captured by Abinibi Photography, with hair styling provided by D’dys Hair & Beauty.