Global Demand for African Food is on the Rise, Says Expert

Peter Uzoho

An entrepreneur and founder of Joyful Cook, Ngozi Nnanta, has declared that the demand for African culinary is on the rise, stressing that she is on a mission to share the vibrant flavors and rich cultural heritage of Nigeria with the world.

In a recent statement, the entrepreneur explained that food is a universal language that has the power to bring people together and transcend cultural boundaries.

Quoting the UN Food and Agriculture Organisation, she stated that the the global food market is projected to reach $12.8 trillion by 2025, with African cuisine poised to play a significant role.

“The global demand for African food is on the rise, with 75 per cent of consumers interested in trying new and exotic flavors (Innova Market Insights),” she said.

She explained that investing in African food has numerous benefits, including promoting cultural appreciation, supporting local economies, and preserving traditional cooking techniques.

“In fact, a study by the African Development Bank found that investing in agriculture and food systems can reduce poverty and inequality in Africa,” she added.

Nnanta’s dedication to promoting African food security and cultural appreciation has earned her prestigious recognition and has significant number of following across her social media platforms growing into millions, she noted.

Nnanta’s drive to bring Nigerian flavors to the global stage is an inspiration to the growing number of food enthusiasts.

“Food has the power to bridge cultural divides and foster understanding, and I’m excited to share that with the world,” Nnanta explained.

“By investing in African food heritage, we can promote cross-cultural understanding, support local communities, and preserve traditional cooking techniques for future generations,” she added.