Amaro Montenegro Supports Sanwo-Olu’s Job Creation Drive

Top Italian cocktail-making Liqueur, Amaro Montenegro, has demonstrated strong support for entrepreneurship growth in Nigeria.

The business supported Governor Babajide Sanwo-Olu’s administration Project Lagos of Our Dream (LOUD) vocational initiative latest edition which produced hundreds of entrepreneurs and graduates on 11th September 2024.

The support delivered by the Italian brand includes the presentation of cocktail blenders to graduates of the Mixology class and the provision of products to support the activities of Mixologists.

The Project LOUD initiative focuses on equipping youth in Lagos with vocational skills that are useful for creating jobs, expanding economic activities, and reducing unemployment in the state.

Speaking through a representative at the graduation ceremony, Sanwo-Olu said the investment in Project LOUD demonstrates a deep commitment to a shared vision of raising more entrepreneurs, creating jobs, and improving the economy.

He promised the state would scale investment in the project to deepen its impact.

Fidelis Egbochie, the Chief Executive Officer of Fidossi Wines & Spirits (FWS), the distributor of Amaro Montenegro Bitters in Nigeria, congratulated the graduates of the latest edition of the initiative.

He said: “We are proud of the commitment you have demonstrated in going through the classes to put yourself in a position to create jobs and support the economy.

“The training you have received will be useful as you go out there to engage in valuable economic activities.”

“The Lagos state government continues to make bold strides in securing a better future for young people through quality vocational training, investment in educational infrastructure, and provision of incentives to expand entrepreneurship in the state.

“At Fidossi Wines & Spirits we are glad to identify with this bold move. This is why, through our Amaro Montenegro Bitters brand, we are supporting the Mixology class of the Project LOUD initiative,” he added.

He explained further that the Mixology profession is seeing strong growth with a rise in demand for cocktail premium drinks. Research reveals that over one in four On-Premise premium drink enthusiasts engage with cocktails.

Hence, as demand for cocktails expands, the Mixology profession will become more and more prominent.

He promised Amaro Montenegro would support Mixologists across all levels by making its brands available and working with some of them.

Amaro Montenegro Bitters is made from a secret blend of 40 botanicals, including vanilla, orange peels, and eucalyptus.

The amaro was first produced by Stanislao Cobianchi in 1885 and was originally called Elisir Lungavita. In 1896, it was renamed Amaro Montenegro, after Princess Elena of Montenegro who married Crown Prince Victor Emmanuel, the future King Victor Emmanuel III of Italy.

The product, amongst other FWS brands, comprises Fidossi Spumante (red and white), Fidossi Moscato (rose and white), San-Felice Toscana Premium Vintage wines, Vecchia Romagna Brandy 1820, Mood Luminous, Baglietti organic wines, Seven Seals Whisky, Balbas Vintage wines, Rumundo Rums, and Select Aperitif, etc. received the National Quality Order of Merit Award in 2023 and recently at NICON Hilton Abuja.