Henkel Nigeria, Silverbird Group Announce Partnership

Agnes Ekebuike

Henkel Nigeria, a German multinational company known for its brands such as WAW, Nittol, and Got2B, has announced a strategic partnership with Silverbird Group.

This collaboration, unveiled in Lagos was a celebration of individuality, creativity, and empowerment.

Managing Director of Henkel Nigeria, Rajat Kapur, expressed enthusiasm about the partnership, describing it as a strategic collaboration aimed at fostering creativity and self-expression among Nigerians.

 “We are thrilled to announce this partnership with Silverbird Group. This is a strategic collaboration that embodies our shared vision of empowering Nigerians to express their individuality and creativity. We are particularly grateful to the President of Silverbird Group, Guy Murray-Bruce. His insights as a member of Henkel Nigeria’s Advisory Council have continued to enrich our organisation,” Kapur stated.

As part of the announcement, Henkel Nigeria introduced Paula Ezendu as an inspiring co-creator and influencer for the Got2B brand. Paula’s selection as the face of Got2B represents Henkel’s dedication to diversity and the empowerment of Nigerian women.

“The choice of Paula signifies our commitment to celebrating diverse styles and empowering Nigerian women. We are excited to have her represent our vision and inspire others to join the Got2B movement,” Kapur added.

Silverbird Group, one of Africa’s leading media and entertainment companies established in 1980, shares Henkel’s philosophy of celebrating individuality. Known for providing contemporary family entertainment and relaxation through sectors such as radio, television, real estate, and cinemas, Silverbird is a staple in the Nigerian media and entertainment landscape.

The partnership with Henkel would further strengthen Silverbird’s mission to enrich the lives of Nigerians with innovative and engaging content that reflects creativity and self-expression.

Guy Murray-Bruce, President of Silverbird Group, shared his excitement about the collaboration, stating, “We are excited to partner with Henkel Nigeria, a brand that resonates with millions of Nigerians. This strategic alliance allows us to combine our strengths to create impactful experiences that celebrate the beauty of self-expression and individuality.”