SokoSQ Revolutionizes Social Commerce for African Small Businesses

A new player in Africa’s growing social commerce landscape, SokoSQ, is capturing
attention with its promise of “smart stores that sell themselves.” In three weeks of its
launch,  the platform is already making waves by offering innovative solutions to
business owners across the continent.

Developed in response to the challenges identified by over 6,000 business owners
and marketers who have been part of the SokoSQ community, SokoSQ aims to
address a core issue: driving sales and business growth for small and medium-sized
enterprises. The platform will offer AI-powered features that allow businesses to
automate many aspects of their operations, from marketing integration to financial
tracking.

Ezeala Adaugo, one of SokoSQ’s co-founders and a Senior Marketing Professional
with extensive experience in e-commerce, described how the platform emerged
from the needs of its community. “We didn’t just build a platform; we cultivated a
community first,” she explained. Adaugo, who has worked with multinational, local,
and global B2C, B2B2C, and B2B brands, also brings hands-on experience, from
running her own e-commerce ventures to developing SokoSQ.

This approach seems to be resonating with entrepreneurs. Within just three weeks of
launching, over 100 live stores have been set up on SokoSQ, with nearly 1,000 product
variations uploaded. This rapid adoption suggests African business owners are eager
to take advantage of technology-driven tools to enhance their sales.

The platform’s key features include its smart stores with AI-powered features, which
makes it easy for business owners to convert its customers, and automated systems
for handling marketing and financial record-keeping. According to Adaugo, the
platform’s real strength lies in its adaptability. “Our goal is to empower business
owners in Africa with smart stores that leverage advanced technology to drive
growth,” she said.

SokoSQ’s development was shaped by continuous feedback from its user
community. Co-founder and Senior Software Engineer Ugwu Frankline explained
that the platform’s features reflect the daily real-world challenges entrepreneurs
face. “Our features are the result of countless discussions and feedback sessions
with our community. SokoSQ stores are designed to adapt, learn, and sell more
effectively over time,” they said.

As the social commerce space in Africa continues to expand, SokoSQ’s early traction
signals that this platform may be a game-changer for local entrepreneurs looking to
simplify their business operations and focus on growth. With further updates and
tools expected to roll out in the coming months, it will be interesting to see how the
platform evolves and continues to respond to the needs of its growing community of
users.