Lord’s Gin Unveils Sleek New Design, Anti-Counterfeit Technology at 2024 Achievers Awards

Mary Nnah

In a strategic move to reinforce its position as a leading player in Nigeria’s premium spirits market, Lord’s London Dry Gin unveiled its newly redesigned packaging, featuring the revolutionary Guala Cap, at the 2024 Lord’s Achievers Award.

The relaunch was highlighted as a significant step in the brand’s ongoing efforts to combat counterfeiting and maintain product authenticity, a critical issue within the industry.

The event, held under the theme “Celebrating Emerging Icons,” provided an ideal platform for the brand to introduce the Guala Cap to its diverse audience of business leaders, trade partners, stakeholders, and consumers.

The Guala Cap, known for its tamper-evident technology, is designed to ensure that every bottle of LORD’S Gin reaches consumers in its authentic, premium form, thereby protecting both the brand and its loyal customers from the growing threat of counterfeit products in the market.

Stanley Obi, Director, Prime Business Unit at Grand Oak Limited, commenting on the significance of the brand relaunch said; ” The redesign of LORD’S Gin packaging aims to present a more modern and sophisticated brand image, with the Guala Cap symbolizing our dedication to quality, safety, and innovation. In a market where counterfeit products are increasingly advanced, it’s crucial for us to stay ahead by investing in solutions that ensure our consumers receive only the best. The Guala Cap gives our customers the confidence that every bottle they purchase is genuine, reflecting the premium experience that LORD’S Gin is known for.”

The addition of the Guala Cap to the brand packaging comes at a critical time for the Nigerian spirits industry, which continues to face challenges from counterfeit products that undermine the quality of legitimate brands. By implementing this innovative technology, LORD’S Gin is not only safeguarding its brand but also playing a pivotal role in raising standards across the industry.

The LORD’S Achievers Award, a key annual event that celebrates leadership and excellence across sectors, was the perfect backdrop for the relaunch. The occasion brought together a distinguished group of professionals, industry leaders, and entrepreneurs, underscoring LORD’S Gin’s relevance and alignment with the aspirations of its target market.

LORD’S Gin’s refreshed packaging and the launch of the Guala Cap represent the brand’s long-term vision of delivering excellence while addressing pressing challenges in the marketplace. The relaunch serves as a reminder of the brand’s legacy of quality and its unwavering focus on maintaining consumer trust in an increasingly competitive landscape.