Africa’s Largest Expo Set to Showcase Continent’s Vibrant Beauty Industry

Mary Nnah

The highly anticipated Beauty in the Motherland exhibition, conference, and awards is slated to take place at the Eko Convention Center in Lagos from October 1st to 3rd. This premier event promises to be the largest gathering of beauty professionals, entrepreneurs, and enthusiasts in Africa.

Over 150 top brands will showcase the latest beauty innovations and trends, highlighting the richness and diversity of African beauty. T
he conference will feature inspiring speakers, including Tosin Olaseinde, Nneka Eze, Maya Horgan Famodu, and Ifedayo Durosinmi-Etti, who will share expertise on industry trends, entrepreneurship, and financial management.

The event will provide a platform for attendees to discover new products, learn from industry experts, network with key players, and celebrate African beauty and excellence. Additionally, a nail art competition and pitch competition will offer opportunities for entrepreneurs to showcase their skills and expand their business reach nationwide.

“Beauty in the Motherland is a platform to promote African beauty, entrepreneurship, and innovation. We’re excited to bring together the best of the continent’s beauty industry and provide a platform for growth and collaboration”, the organisers noted.

The event promises to be an exciting celebration of African beauty, with renowned beauty influencers, entrepreneurs, and experts in attendance. With its rich lineup of activities, Beauty in the Motherland is poised to elevate the African beauty industry to new heights. Registration is now open for this unparalleled event.