Publicis Groupe Appoints Muyiwa Aleshinloye to Spearhead Media Operations in Central and West Africa

Mary Nnah

Publicis Groupe has announced the appointment of Muyiwa Aleshinloye as the Head of Publicis Media, CWAR marking a significant leadership change within the company’s media division. In his new role, Muyiwa will oversee the operations of Publicis Media, Starcom, and Zenith across Central and West Africa, managing multi-million-dollar budgets in 22 countries, including Nigeria, Ghana, Cote D’Ivoire, and other key markets. His leadership will impact a vast audience of over 600 million people.

Muyiwa brings with him over 12 years of marketing and business experience, having shaped global brands such as Samsung, Pepsi, VISA, British Council, and Nestlé. Since joining Publicis Groupe in May 2022 as Director of Digital and Media for Central and West Africa (CWAR), he has successfully consolidated and expanded the company’s leadership in both Francophone and Anglophone markets. His focus on strategy, digital integration, and brand management has driven the company’s growth across the region.

Before his role at Publicis, Muyiwa held several notable positions, including Head of Marketing at Wakanow, where he led marketing communications and performance strategies across West Africa. He also served as Group Head of Digital at Insight Redefini, and Head of Digital at Starcom Media Perspectives, where he leveraged data insights and new media technologies to deliver impactful, human-centered brand experiences.

Aleshinloye studied Planning and Strategy from BSchool NG and earned his M.Sc. from the University of Lagos, with a B.Sc. from the University of Ilorin. He also serves as President of DigiClan Africa, the largest community of digital marketing professionals from Africa, with over 2,000 members spread across Nigeria, Ghana, Kenya, and the UK.

In his new role, Muyiwa is expected to continue driving innovation and growth in Publicis West Africa’s media landscape, building on his experience and passion for digital marketing and strategic leadership.