MTN Wants You to See Naija

In celebration of World Tourism Day marked annually on September 27, leading telecommunications company MTN Nigeria unveiled the ‘See Naija’ platform to encourage Nigerians to celebrate their cultural heritage while empowering content creators.

A digital tourism initiative, See Naija is a curated online destination that allows individuals to discover beautiful spots and unique insights about Nigeria’s diverse culture, from its stunning natural landscapes to its colourful festivals and traditional lifestyle. In collaboration with some content creators, the platform will explore captivating visuals and stories about the Great Oyo Empire, Gashaka Gumti Park in Taraba state, Gurara Waterfalls in Niger state, Mount Patti in Lokoja, Agbokim Waterfall, Osun Sacred Grove and a host of others.

“What we want to do with the See Naija platform is to give all our customers, everybody in Nigeria the opportunity to document the beauty of our country,” said Chief Customers Relations Officer and Ag. Chief Marketing Officer, Ugonwa Nwoye.

“This is why we have launched a competition inviting Nigerians to participate in rewriting history,” she said, announcing the See Naija competition, which invites participants to rediscover the beautiful sights and sounds that highlight Nigeria’s rich cultural heritage. Using the hashtag #SeeNaijawithMTN, the creative challenge encourages individuals, including content creators, photographers and videographers, to share their unique perspectives on Nigeria through photos or videos that best represent the heart and soul of Nigeria, either through its people, landscapes, culture, or traditions.  The campaign will run for three months.

“Let’s tell and share our stories about the lively markets in Lagos, the beautiful scenery in Calabar, or the customary celebrations in Kano. From our cuisine to our craft, to the diverse languages we speak, there is so much about our culture that we are yet to uncover. Let’s see Naija for the beauty that it truly is,” she added.