Range Rover, Coscharis Tee-off at Nigeria Golf Cup 2024

Bennett Oghifo

Coscharis Motors in conjunction with its Range Rover partners collaborated with Ikoyi Golf Community Nigeria Association (IGCNA) to tee-off the 27th Edition of the Nigeria Cup 2024.

The tournament took place from September 21–28, 2024 at the prestigious Ikoyi Club 1938 in Lagos. The one week event cuts across families, friends and business associates in a tournament, golf clinic, award presentation and gala night format.

Commenting on the collaboration, Abiona Babarinde, General Manager, Marketing & Corporate Communications, Coscharis Group said: “The partnership is to jointly excite the competing golfers and create an ambience of solidarity among players, friends and associates who have regularly endeavour to participate in this tournament since its inception.

According to Abiona, the rationale behind the partnership is not only the audience affinity but the new Reimagine strategy being adopted by JLR for the Range Rover as a distinct house of brand, with the vision of becoming the proud creators of the most desirable, modern luxury brands, for the most discerning of clients.

Range Rover’s reputation as a peerless leader in modern luxury, delivering the exceptional for the most discerning clients is well established. It has proven itself aesthetically as iconic and of the finest craftsmanship since its British provenance in 1970.

In addition, the Range Rover offers a 5 year or 150,000km extended warranty, which includes a 5 year service package offered by Coscharis Motors. “No modern luxury brand in Nigeria offers this ownership peace of mind in Nigeria as at today”, enthused Abiona Babarinde.

Beyond the Golf tournament, participants and guests were offered the opportunity to experience the Range Rover by booking a demo with the Coscharis team at and after the event.

George Etomi, the Chairman of the Organising Committee of The Nigeria Cup, 2024 expressed his excitement and satisfaction at the history the competition is gradually building. For him, the tourney has continued to get better by the year especially with support from reputable organisations such as Coscharis Motors that is becoming a regular sponsor of the tournament.

He said, “We are happy that the quality of the tournament keeps on improving year after year and we are enjoying overwhelming support from reputable organizations like Coscharis collaborating with their luxury brand like the Range Rover on display through the tournament to the delight of Golfers and well-wishers that would love to own one coming directly from the official franchisee of the brand in Nigeria. This kind of support clearly added glamour to this year’s tournament and will look forward to more collaboration for a win – win value platform like this.

“We have the sole franchise for JLR house of brands with dealerships across Nigeria including Abuja, Lagos and Port Harcourt. These dealerships are equipped with extensive showrooms and aftersales facilities managed by well trained professionals and expert technicians.”