How Vee Clothing projects elegance, heritage and style with The Discerning Gentleman Collection

Tosin Clegg

Men’s fashion have evolved to be more attractive and expressive these days as most men are now more comfortable in exploring styles, fabric options, colours and designs to create a complementing style to their personal life. Several new and young designers have emerged to be a part of this booming industry with a high level of viability which has been recorded by older designers who have stood the test of time and performance. But an emerging brand that has come to redefine elegance and give it some new direction of contemporary feel is Vee Clothing led by the Creative Direction of Victory Adugbo. With the launch of The Discerning Gentleman collection last February, Vee Clothing has once again proven itself to be a distinctive force in the industry offering timeless elegance with a modern twist.

Drawing inspiration from the sophistication and confidence of today’s discerning man the brand decided to combine tradition with a fresh and contemporary touch. Its intent from the options we have seen off the collection was to capture the style preference of today’s man exploring vibrant colours of fabrics which were chosen to reflect boldness and individuality, perfect for men who value both comfort and style, and want to stand out effortlessly.

Without overlooking its primary market and their style of traditional fashion, Culture and history played a major role in shaping this collection. The kaftan is a garment with deep cultural roots, symbolizing tradition and grace. Their approach was to honor this heritage while adding modern elements through minimalist tailoring and refined details. The vibrant colors and tailored fit represent a blend of cultural pride and contemporary sophistication, appealing to men who appreciate tradition but want a modern, luxurious look. Each kaftan tells a story—one of elegance, heritage, and a refined sense of style that fits today’s discerning gentleman.

Choosing the right fabrics for this collection was about achieving the perfect blend of luxury, comfort as well as versatility and that’s what the brand ensured it did. From the selection of high-quality breathable materials to ensuring each kaftan offers ease of movement while maintaining an elegant look the focus on clients shows how intentional the brand is towards ensuring value for money and satisfaction with it’s productions. Sustainability was also a key factor—as they partnered with suppliers who prioritize ethical and eco-friendly practices, ensuring that their fabrics are responsibly sourced. Deploying this course aligns with their commitment to crafting garments that not only look good but also have a positive impact on the environment and community.

“The Discerning Gentleman” collection fits the lifestyle of the everyday man by embracing the trend of versatility in men’s fashion. Each kaftan is designed to transition seamlessly from casual to semi-formal occasions as the vibrant colors align with the growing trend of self-expression through fashion, allowing men to make a stylish statement while feeling comfortable.