Premium liqueur brand, Jägermeister has Rewarded winners of its Nationwide ‘Bar Staff Contest’ with N8 million cash Reward

.

Now in its second edition, the initiative aimed to reward exceptional bartenders, while reaffirming the brand’s commitment to engaging with the target audience.

In the contest, participants were required to meet specific sales targets and provide verified documentation to win. Key conditions included achieving weekly sales of standard Jägermeister 70cl to reach a target of 1,000 bottles, providing verified documentation of target achievements, and meeting the threshold for purchase and sales acceleration within the competition’s timeframe.

The firm identified winners  as Adetayo Akinniyi of MATRIX Lounge in Oyo and David Ovakpo of Dplug Lounge in Benin. Both bartenders were said to surpass sales target with over 1,000 Jägermeister bottles each and were awarded a cash prize of eight million naira in total.

Remarking, one of the winners, Akinniyi, said, “Winning this award is like mixing the perfect cocktail. I am grateful to the company for recognizing and rewarding my dedication to craft. This is an unforgettable experience, and I look forward to growing in my craft”.

Also commenting, Ovakpo  said,  “I am overjoyed by this recognition of my passion for bartending. This is a motivation to keep up the hard work and creativity behind bar”.

The Jägermeister Bar Staff Premium Contest embodies the brand’s core message of “Meisters Expression” – a culture rooted in honoring excellence and mastery of craft.

By recognizing these exceptional individuals, the firm fosters positive societal change through economic empowerment, while inspiring people to excel in their careers and embrace the spirit of becoming a true Meister.