Arewa24 Conquers West Africa: Tv Giant Expands Reach To 8 Countries, Partners With Canal+

Mary Nnah

In a bold move to dominate the West African media landscape, AREWA24, the leading Hausa language television channel, has launched its services in four additional countries: Benin Republic, Burkina Faso, Mali, and Togo.

This strategic expansion, facilitated by its partnership with Canal+ International, extends AREWA24’s reach to eight West African countries, including Nigeria, Niger, Cameroon, and Chad, making it accessible to millions of potential television viewers across the region.

Celestine Umeibe, AREWA24’s Deputy CEO and Chief Commercial Officer in a press release made available to THISDAY, expressed excitement about the expansion, saying, “This partnership with Canal+ International marks a pivotal milestone in our journey to unite language and culture across West Africa.”

AREWA24’s diverse lineup of shows, including hit drama series Dadin Kowa, Kwana Casa’in, and Gidan Badamasi, as well as popular youth and women’s shows, has made it the most trusted source of Hausa language family entertainment. With its commitment to international standards of production quality and locally-relevant programming, AREWA24 is poised to revolutionize the media landscape in West Africa.

This expansion opens significant opportunities for advertisers and brands to connect with viewers in dynamic and high-growth West African markets.

As AREWA24 continues to break boundaries, one thing is clear: the Hausa language TV giant is unstoppable.